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Old 12-17-2002, 15:19   #1 (permalink)
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Sales Race ! Ford will never win ?

Anyone catch the comments of Geoff Polities the other day mentioning that Ford cannot compete against Holden on Volume purely because of production line capacity

Holden,s embarked upon massive expansion program were Fords going the other way intending to be a small volume producer instead ( no export program etc etc )

Seems a shame to me now that they finally have thje vehicle with which to raise there profile then sales but seem content to leave it as it is

Bear in mind company's set there paths 5-7 years in advance so this stragety is not some thing new . Just that we haven,t heard it before !

Any way for all those out there thinking Fords gonna kick Holdens butt in sales IT WILL NEVER HAPPEN !
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Old 12-17-2002, 15:29   #2 (permalink)
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But if the Ford production line is running at full capacity & they sell every car made, whose complaining
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Old 12-17-2002, 15:37   #3 (permalink)
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You need to be profitable before you can plan to expand.

Holden is in that position now while Ford is not.

Fisrt things first.
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Old 12-17-2002, 15:40   #4 (permalink)
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Thanks for the information, but where do you get these facts from?
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Old 12-17-2002, 15:47   #5 (permalink)
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Ford would love an export program, but it is restricted by capacity.

An even bigger factor however, is that Ford already export RWD products from the US into all the markets that Holden does or is planning to export into. Holden's advantage is that it has become the centre of RWD design in GM's world.

That being said there are a number of BA's over in Detroit right now that are being very well received by the yanks.

Domestically, Ford does have the capcity flexibility to outsell Commodore. But as for total sales, Astra, Barina etc will ensure Holden stays on top overall for quite a while. However, Commodore is definitely an achievable speed hump for the blue bloods!!
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Old 12-17-2002, 16:23   #6 (permalink)
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According to this arcticle http://biz.yahoo.com/djus/021213/0045000019_1.html

The Taurus will be replaced by a Mazda6 based car. Why don't the US consider the Falcon instead?
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Old 12-17-2002, 16:43   #7 (permalink)
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Quote:
Originally posted by Aussie Falcon

The Taurus will be replaced by a Mazda6 based car. Why don't the US consider the Falcon instead?
The Taurus is ever so slightly smaller than the Falcon and is FWD which is readily accepted over there. Especially in the states that cop a lot of snow and ice.

The Falcon is RWD, bigger and AFAIK not engineered for LHD.

I think the Mazda 6 is a great platform to replace the ageing Taurus.

The Falcon/Mustang/Lincoln? cars should be sharing components in the future though.
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Old 12-17-2002, 19:46   #8 (permalink)
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Yes it is quite sad the Toyota, mitsubish and Holden all have excellent export programs, where as Ford is really stuck.

Ford does not import many if any US rwd cars into the UK, Japan or New Zealand. These are the only feasable markets for the Ford Falcon unless they have a magical RHD version production line..

I think limited low volume high spec could be profitable for ford to get the fingers wet in export again. More so before Raptor arrives.

The XR6 Turbo should be sold to the UK. And more importantly promoted in the UK where a press vechical should be made avalible. UK car magazines EVO and CAR are the only truely widely avalible car magazines in the world.. Top gear has a pretty wide audience over europe as well. Getting a press car in these publications would be worth its weight in gold in adding presitige to Fords Australian manufacturing operations, and ford in general.

Selling 100 XR6 Turbos (de speed limited of course) would be a entirely teasable idea. Not sold under the ford badge tho (as this has always caused problems)..

What ford OZ should do with small volume exports is badge them as Falcons not Fords. Atleast externally. Make "Falcon" a marque not just a type of car. Obviously the connection between Falcon=Ford does not have to be obilverated but lessend. Falcon would be Fords OZ lexus. Kinda.

For example for the UK I would sell under the Falcon brand:
-65 XR6 Turbos, optioned, perhaps with XR8 bonnets, 4 spot calipers up front etc.
-35 XR6 Utes again with same specs
-25 GT's.. optioned to the roof.
With one of each being a press car.

I would say exactly the same for South Africa. The turbos would be in demand in a country where comments about powerloss due to altitude are frequently mentioned. With turbos, there is no loss, the turbo just spins faster. Given there is no affordable turbo in large sedan sold there it has novelty market appeal. Again as a Falcon not as a Ford.

From testing the waters in both of those markets a decision could be made about the seemingly impossible Japanese market. Also information gathered would help with Raptor exports and overall international automotive trend, demand etc.

Also make perhaps a 100 of each for australian market and call them "internationals", "export" or some suitably limited international sounding name..

Obviously with fords limited production being much less than Holdens now. It should be forumlating ways to maxiumise value and prestige throughout the range. Plus it shows ford hasn't gone all 80's on us again and dropped the ball on competiting with Holden in what ever form that takes.

Fords position isn't about expansion. Its about protecting what it has got. A small volume premuim export plan would be helpful for that. Also it could help with future negotiations with Ford head managment about weather Ford OZ can make a truely global quality product.
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Old 12-17-2002, 20:07   #9 (permalink)
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Quote:
Originally posted by IPhido
Selling 100 XR6 Turbos (de speed limited of course) would be a entirely teasable idea. Not sold under the ford badge tho (as this has always caused problems)..

What ford OZ should do with small volume exports is badge them as Falcons not Fords. Atleast externally. Make "Falcon" a marque not just a type of car. Obviously the connection between Falcon=Ford does not have to be obilverated but lessend. Falcon would be Fords OZ lexus. Kinda.

For example for the UK I would sell under the Falcon brand:
-65 XR6 Turbos, optioned, perhaps with XR8 bonnets, 4 spot calipers up front etc.
-35 XR6 Utes again with same specs
-25 GT's.. optioned to the roof.
With one of each being a press car.

Why does UK have a problem with Ford brand ie Verde Tempest?
Why change the specs of XR6 Turbo, they are probably speed limited for a reason, leave the XR8 bonnet for the XR8 IMO leave premium brakes as an option. I think Ford are doing the right thing now just concentrating on selling to the Australian market, as we know they are having trouble keeping up now (March delivery being quoted to some XR6T buyers) so why make it worse by sending the cars overseas.

GP has said in the past that he is aiming for Ford Aus make a profit not to be the largest volume seller. It's all about quality, not quantity.

Maybe they can send some BA XTs or Futura over to UK or SA if they have any spare ones.
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Old 12-17-2002, 20:46   #10 (permalink)
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Im not saying ford should do it right now when Aussie owners are waiting for delivery. This is for when demand drops off and instead of just dumping out XT's and hope a dealer gets a fleet sale. For example pre BA II..

The reason why the XR6T's would be optioned up is because on exporting costs have to be factored in anyway. And over all cost isn't really as important as overall performance in the "odd low volume market". For the price point that Ford would have to work too, the market will demand more decent brakes, more styling, unlimited top speed.

Critisim from the UK market is that the even the XR6 looks a little too tame. Fitting the XR8 bonnet would have zero effect here domestically and would add agression and a bit of flare to it. It would also possibly help reduce XR8 bonnets costs by increasing production volumes.

My comments aren't as pie in the sky as they appear. I recently just came back from europe and the UK where I did infact talk to people about the BA. I also did a bit of poking around with what else it would have to compete with and would people but such a car. (being a huge RWD sedan from a non premium brand).

The Verte Tempest name does not evolk any kind of reconigition or even the ability to be remembered. People seem to perfer the Falcon name. Some people have accually heard of Falcons.

If you think sending some spare XT's over to the UK or SA would make money or help the image of these cars. Forget it. You might as well just shoot yourself.

South Africa has a 50% import tarrif. So your XT is now competiting with mid/high level 5 series BMW's and E class mercs (made domestically in S.A).. Forget it.. You'll get done.

Yes it is about quality not quantity. But Holden is smart. Don't go underestimating them. They are definately trying to out manouver Ford. Remember Ford Aust does have a export program.. Raptor. So shutting your eyes and hoping everything goes fine is not really a option.

Ford cannot afford to sit and not think about these situtations. You have to prepare and study now if you even want to have options in 1 or 3 years.
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