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Old 08-27-2003, 00:53   #1 (permalink)
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Should Ford re-badge the Fiesta as Laser?

This idea came to me a while ago, due to the confusion that will be caused between Fiesta and Festiva – definitely not a car Ford will want the new Fiesta associated with! I’m sure you have all seen articles on the value of an established brand– why wouldn’t Ford want to resurrect one of the longest running, best known car names in Australia? The Fiesta is also close to the original Lasers in size. The only downside I can think of is it might hurt existing Lasers a bit due to the association with a car from the next size-class down, but since Lasers won’t have been sold new for about 3 years by the time Fiesta comes out I can’t see that worrying Ford that much.
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Old 08-27-2003, 05:33   #2 (permalink)
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Re: Should Ford re-badge the Fiesta as Laser?

never never never never never

the fiesta is the original.

i have no logical arguements here...but i own a fiesta and am therefore opposed.
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Old 08-27-2003, 07:31   #3 (permalink)
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Kinda like the Diahatsu Charade lingo going on now. They are bring a car to the market with the somewhat honoured Charade badge. The problem is that the new charade is tiny compared with the charade of the early 90's, completely underpowered, and cheap and tacky. If anything, by naming a new shitbox with an old faithful, your doing more harm than good.
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Old 08-27-2003, 18:03   #4 (permalink)
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Simply, no. The Fiesta isn't even in the same class as the Laser was. Talk about confusing the public. Plus, keeping the old name or even something similar doesn't automatically mean failure - look at what Holden managed to do with the Astra. The old one was crap, yet people are still buying the current one...
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Old 08-27-2003, 18:56   #5 (permalink)
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Re: Should Ford re-badge the Fiesta as Laser?

TO put it bluntly, "NO".

Laser had its time, Fiesta is smaller than the last of the lasers, so why call it Laser?
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Old 08-27-2003, 19:56   #6 (permalink)
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Re: Should Ford re-badge the Fiesta as Laser?

No....Fiesta is smaller the Laser!
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Old 08-27-2003, 20:21   #7 (permalink)
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Re: Should Ford re-badge the Fiesta as Laser?

Looks like a big NO from everyone, with good reason too. I'm still not completely sold on the name though, but for the market its directed at it should go down okay.
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Old 08-27-2003, 20:50   #8 (permalink)
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Re: Should Ford re-badge the Fiesta as Laser?

No, Laser should be remembered for what it was, Fiesta just sounds Ford, just like the Focus and Falcon
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Old 08-27-2003, 20:55   #9 (permalink)
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Re: Should Ford re-badge the Fiesta as Laser?

anyone got a pic of a fiesta to compare against a festy
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Old 08-27-2003, 21:30   #10 (permalink)
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Here's the new Fiesta that we're getting early next year. Obviously it looks a bit different to the Festiva, which wasn't even a Ford anyway.
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File Type: jpg Fiesta.jpg (30.9 KB, 32 views)
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