This idea came to me a while ago, due to the confusion that will be caused between Fiesta and Festiva – definitely not a car Ford will want the new Fiesta associated with! I’m sure you have all seen articles on the value of an established brand– why wouldn’t Ford want to resurrect one of the longest running, best known car names in Australia? The Fiesta is also close to the original Lasers in size. The only downside I can think of is it might hurt existing Lasers a bit due to the association with a car from the next size-class down, but since Lasers won’t have been sold new for about 3 years by the time Fiesta comes out I can’t see that worrying Ford that much.
Kinda like the Diahatsu Charade lingo going on now. They are bring a car to the market with the somewhat honoured Charade badge. The problem is that the new charade is tiny compared with the charade of the early 90's, completely underpowered, and cheap and tacky. If anything, by naming a new shitbox with an old faithful, your doing more harm than good.
Simply, no. The Fiesta isn't even in the same class as the Laser was. Talk about confusing the public. Plus, keeping the old name or even something similar doesn't automatically mean failure - look at what Holden managed to do with the Astra. The old one was crap, yet people are still buying the current one...
The HSV...may not visually mirror the HRT cars, but it is a statement. Then again, so is 'I'm trying too hard'.
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