RPO83

Ford customers will soon find it easier to design their own unique vehicle with the launch of an exciting new vehicle personalisation program.

Ford iDesign is a range of Ford designed and factory fitted options which customers can pick and choose from to enhance the visual appearance of their vehicle.

"We know a lot of our customers are very passionate about their cars and they're continually looking for some way to make their vehicle stand out from the crowd," said Ford Asia Pacific Design Director Simon Butterworth.

"By utilising Ford iDesign, customers will have access to a range of visual enhancements styled by Ford designers, engineered to exacting Ford standards and factory fitted."

Butterworth said Ford iDesign was created to support the growing trend toward vehicle personalisation with a range of options styled by Ford designers to complement the look of the vehicle.

Initially, Ford iDesign options will be available on Falcon MkII sedans and utes.

A large range of alloy wheels and choice of interior and exterior styling packs, including a sunroof, will be available on Falcon sedans.

Falcon Ute customers will also have the option of adding a hard, smooth-finish tonneau cover or alloy sports bar.

For Territory, from November, exterior enhancements are provided by a Body Styling Pack or Running Boards and there are also some exciting all-new interior options.

"More Ford iDesign options will soon be available both for these vehicles, and for other models such as the all-new Focus due here next year."

The authenticity of Ford iDesign vehicles will be validated by discreet badges on the B-pillars and underneath the bonnet.

"We looked closely at more overt Ford iDesign badging but decided to choose a subtle badging strategy that did not detract from the exterior styling of the vehicle."

Ordering on Ford iDesign options is now available, in line with the launch of the Falcon MkII sedan and ute.

Customers wishing to take advantage of Ford iDesign should contact their local Ford dealership.

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*Retired.

FPV TURBO

Is this any different to optioning factory fit items on your car already? Eg. Sports Body kit on XT or 18's on XR??

BlueAU

Sounds cool, kind of like the Holden By Design. I think its a great move!

back2thefutura

Noice mate! About time Ford took on HBD!

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FoMoCo4eva

yeah long over due....as long as C2R dont get there grubby hands on the holds then Ill be happy.

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FPV TURBO

I dont really see what its achieving...

Its no different to the days when you could buy an AU 1 Fairmont Ghia with 17 inch Tickford Alloys and a Full body kit.

Wow they now give you a little decal to put on the side of your car...

HSV_KILLA

Who cares... its what the sheep out there see

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You can not have a baby in one month by impregnating nine Women

Nobby

Yep, its basically another form of marketing for the vehicles. About time, too!

Big Daddy

Sorry to step off the subject guy's, but what's the general consensus on C2R? I honestly don't have a clue.
When this concept get's up and running will C2R be involved?

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Best advice ever given" DON'T PLAY WITH IT...OR IT'LL FALL OFF"

GTP 320

I think it's a good idea because you can personalise your car more.
Cheers John

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