Starting a new business: Which marketing techniques?
Just wanted to make this thread, perhaps something everyone could take something from, maybe even encourage other people into taking some steps to working for themselves.
Recently ive decided to run my own business, Complete Tech Solutions. Im gonna do on-site computer service and support. Offer tutition and stuff. Been doing it free for many years for friends and familyand also working on the help desk at an isp for a year, thought i might as well try and make a uni income from it.
It's been hard work so far, but i can definately say that it is a rewarding feeling, that all the effort that you put in, relates back to your own sucess. It took a kick in the nuts from a friend to get me started, and ive thanked him ever since.
If anyone is thinking about setting up there own show..these are the costs so far. Im not including any tools ive brought (spent around $300 so far)
1. ABN - free from the ATO
2. Registered Business Name - $70 (down on flinders st in melb)
3. Bank account - $30 (Westpac, fee for the business name search)
4. Invoice books / Log Book / appointment books - $50
5. PO BOX - $60 p/y
6. Business cards - $60 for 250, got them online
7. domain name - $85 for 2 years
8. hosting - i pay 83 per year
Im lucky, ive got a bookeeper (friend of the family) doing my books at the moment. Its a huge load off me, cos that stuff just fries me.
At this point, word of mouth is going to be the biggest asset that i'm going to have. At the moment, im planning a mass bombardment of the local area, with posters, and business card holders at any shops that'll let me.
Im also going to do a leaflet drop. Basically b & w print on coloured paper. With the laser printer its pretty cheap... works out to be 4 cents per leaflet. Im hoping for a response rate of around 1 in 40 homes.
So anyone running a small business, what ideas and techniques have you guys used in the past to generate interest ?