Theres a HOLE in the Ford lineup.
OK, has anyone noticed how a pretty-much bog-stock Falcon XT can cost up to and over 37K on the road? Now with a top-line Focus Ghia sedan availible for about 31K-33K, doesn't this leave a bit of room for...Mondeo? The Mondeo is such a great car it would surely steal sales from Vectra (new one), even Camry, and some european, Jap and Korean stuff for sure. Focus does not seem to be doing so well in sales (marketing? ofcourse, this is Ford!)
I know Ford discounted the Mondeo a while back but this was before the rather hefty BA-price hike. And just take a look at how the Toyota and Holden model lines overlap, its pretty extream(Choice is why they are beating Ford?). I can't understand why this car can't be slotted in with deliberatly select range for about 31-38K? If they can get Focus over here for less than that, what's the problem?
Is this market sector shrinking? Well, I dont think so. Mondeo would appeal to a very different buyer to Falcon I susspect. It seems to me BA pricing has opend up a hole in the line up, and I recon Mondeo is the car to fill it. Modeo is Tough-looking, european(seems Euro is the only way to sell thesedays), has a great interior, has won countless "Car Of The Year" awards...
Can anyone convince me otherwise, or am I just rambling on with mindless shit?
Or will Ford Australia forever be the Falcon Car Company. Now, is there anything wrong with that?