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Old 03-18-2003, 17:37   #1 (permalink)
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Title defence puts Commodore on the ropes

Marketplace: Title defence puts Commodore on the ropes
By David Berthon
The Sydney Morning Herald
Wednesday March 19 2003

With Ford's new Falcon starting to hit its straps, Holden dealers have begun panic-selling new Commodore Executives -- with discounts of more than $5000.

United Holden at Sydney's Rockdale, for example, has Commodore Executive automatic sedans for $31,897 drive-away with free air-conditioning. The normal on-road price is $37,166. Metallic paint adds $255.

Features include dual airbags, anti-lock brakes, central locking, power steering, engine immobiliser and CD player.

With the Falcon sedan posting its best sales last month since February, 1996, Ford closed the year-to-date gap to just 336 (note: this is incorrect. That is not the YTD gap).

Holden dealers have been caught with a glut of Commodore Executive sedans.

Due to a dire shortage of alloy wheels from its Indonesian supplier, the factory cannot supply enough better-equipped Acclaims, Berlinas and S packs. (Ford has a similar problem sourcing Falcon XR6 and XR8 wheels.)

Commodore sedans are not the only models to feel the knife -- Suttons Waitara (Sydney) has 2003-build Holden utes with sports pack for $32,990 drive-away. The total saving is $6000-plus.

The panic marketing by the previously bullish Holden camp has been brought on by a marked reversal in fleet preferences for the Ford since January.

To add further salt to its wounds, Holden has lost market leadership in the first two months to Toyota -- last year at the same time it was nearly 5000 ahead.
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Old 03-18-2003, 17:51   #2 (permalink)
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So fords fighting back...

Return of the jedi.. use the force luke, the forced induction..
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Old 03-18-2003, 18:09   #3 (permalink)
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Such drastic cost cutting affects resale, which impacts fleet preference as well.
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Old 03-18-2003, 18:11   #4 (permalink)
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Makes you wonder how much damage the AU did to Ford's sales if they've bounced back so much.
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Old 03-18-2003, 18:32   #5 (permalink)
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What do you think a 1 year old VY Excec is worth then in 12 months time?

$20k?
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Old 03-18-2003, 19:00   #6 (permalink)
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yep, i went and visited my cousin that works at Ralph De Silva Holden in Preston, i asked whether there were supply issues for Holden as i had heard on here that this could be the reason for Holdens slower sales last month, his reply was, there are no issues on any models except for the S. He mentioned that sales had slowed quite allot and that they have been adding thousands of dollars worth of extras to get rid of them, but they're still sitting there.

Definitely won't be good for resale and fleet operators. Ford will do very well out of this.
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Old 03-18-2003, 21:24   #7 (permalink)
 
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IPhido maybe that should be "Use the Ford Luke"!!! At wich time he jumps into the cockpit of the new Ford BA Millennium Falcon!
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Old 03-18-2003, 21:45   #8 (permalink)
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but will the empire strike back, but hey its the return of the jedi
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Old 03-18-2003, 22:20   #9 (permalink)
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but will the empire strike back, but hey its the return of the jedi
I hope so, because when I trade in my BA wagon in a couple of years I want the next Ford to be even better than the GREAT car that it is. Could I wish for an IRS wagon.... but wait there is one coming, yes Raptor ..I mean Territory.. (I liked this name, had a touch of agression)
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Old 03-18-2003, 22:32   #10 (permalink)
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Well the Holden dearler STILL has an executive sitting in the showroom since VY got released.

I finally asked them why it hasn't sold...

It has no A/C.
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