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Old 11-25-2002, 07:04   #1 (permalink)
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The Ultimate Marketing Strategy

This, my friends, is how you market a car.....

Have one of the world's best stuntdrivers, pushing the vehicle to its limits to show off its potential with an actual story line that adds excitement and ashtonishment (Car chases, 180's at high speed, the works!). Only to be directed by the worlds best film directors, like John Woo, Guy Ritchie and more. Have Madonna involved as one of the passengers. Funded by the car company itself, for view only on the ever-so popular internet...

Think its obserd do you?

Well, this is exactly what BMW have done to market its new roadster, the Z4. Such cars as the M5, 7-series and X5 are also put to the test.
All driven by Clive Owen.
There are heaps of short movies (about 10 mins long each - around 65MBish) telling a story (whether it would be hostage rescue or dangerous situations) with exciting car-chases and manuvers with awesome acting, directing, cinema-photography - all funded by BMW.

www.bmwfilms.com (official BMW site)

'nuff said.
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Old 11-25-2002, 07:59   #2 (permalink)
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Ford's involvement in the new Bond film is a great way to market a car too IMO.
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Old 11-25-2002, 08:24   #3 (permalink)
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Yeah, it's a brilliant idea, I've got every single BMW movie and waiting on the next.

Still, if Ford Aust fails to attract Spielberg to do their movies, I'd settle for them to do burnout shows in a GT Barra on every street corner. (I'm kidding mods, only kidding!)
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Old 11-25-2002, 18:46   #4 (permalink)
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ive seen one of those movies, the one directed by Guy Ritchie was a classic :D

wish i had the rest...
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Old 11-25-2002, 19:24   #5 (permalink)
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Quote:
Originally posted by RPO83
Ford's involvement in the new Bond film is a great way to market a car too IMO.
Hopefully a future Bond film will see him come to Australia for a mission, and he can have an XR8 or FPV as a backup to his Aston. :)
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Old 11-25-2002, 19:28   #6 (permalink)
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Off the note, rumours abound that Clive Owen will be the next james bond once pierce brosnan hangs up the walther ppk - he was going to retire after this one, but I think hes back for more.

This aside, see any of those BMW films, I highly recommend them, and once you see clive owen, you'll see why he's the centre of a james bond rumour.
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Old 11-25-2002, 19:29   #7 (permalink)
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Originally posted by marine1
Hopefully a future Bond film will see him come to Australia for a mission, and he can have an XR8 or FPV as a backup to his Aston. :)
Yeah, your right. More to the point, they have never had any Bond in australia. After 20 movies you think that they would have had something out here by now. He's been everywhere else.
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Old 11-25-2002, 19:35   #8 (permalink)
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Even Mission Impossible have been here already in thier 2nd film. Though only showed old model Falcons and Commos.
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