This, my friends, is how you market a car.....
Have one of the world's best stuntdrivers, pushing the vehicle to its limits to show off its potential with an actual story line that adds excitement and ashtonishment (Car chases, 180's at high speed, the works!). Only to be directed by the worlds best film directors, like John Woo, Guy Ritchie and more. Have Madonna involved as one of the passengers. Funded by the car company itself, for view only on the ever-so popular internet...
Think its obserd do you?
Well, this is exactly what BMW have done to market its new roadster, the Z4. Such cars as the M5, 7-series and X5 are also put to the test.
All driven by Clive Owen.
There are heaps of short movies (about 10 mins long each - around 65MBish) telling a story (whether it would be hostage rescue or dangerous situations) with exciting car-chases and manuvers with awesome acting, directing, cinema-photography - all funded by BMW.
(official BMW site)