I can fully agree with that Paul - it's just a sad fact of life these days.
It certainly wasn't that way back in the '70s - Ford was more than competitive in every segment, and in some (such as the long wheelbase Fairlane, an idea pioneered by Ford) had the competition from Fisherman's Bend for breakfast on a regular basis. In fact, it took until the '90s before the Statesman/Caprice convincingly took market leadership - and this need not have happened at all.
The current situation would have to be a result of those infamous decisions by Ford management in the '80s, particularly the dropping of the V8 engines. Sure, the sixes sold the most, but V8 were what kids fantasised about and aspired to... and the brand loyalty continued through to adulthood. Retaining the V8 made sense from every view... and if any fuel crisis arose, the best course of action would be to reduce the number of V8 cars being produced. But never should such powerfully emotional cars be killed off.
There was an article in Wheels not long ago comparing the original TE50 with its HSV Clubsport equivalent. When stopping outside a primary school to gague reaction, the HSV drew cheers of praise from the kids, while the conservative-looking FTE merely gained a few murmurs of half-hearted approval. This too is likely to burn Ford years down the track.
Not that it's too late to turn things around - and as soon as Ford is as 'cool' a brand as Holden again, the chances are that the the somewhat absurd current resale values will stabilise.