The DP decided that if people wanted to see the Commodore before they made a purchasing decision ... then he would rent one for them to have a good look at.
It is the first time in a while that it has been a fairly safe bet that people would like the look of the Ford over the Holden !
As far as the stickers go, I think it is supposed to reflect the looks of passers-by ... "What the hell is a new Commodore doing at a Ford Dealer???"
It has worked though - lots of head shaking from customers occurs around the back of that VY