Looks like they're just going down the same path that most vehicle manufacturers in the US have done for a very long time now.
I've seen old Mopar catalogues that included things like Mopar business suits, shower curtains, chairs, golf clubs, cutlery, dinner plates, biscuits, shoes, mail boxes etc. etc. etc. The list of merchanside just went on and on and on...
I'm actually surprised that Ford and Holden haven't tried doing it here sooner, especially in times when vehicles sales aren't great.
Some of the stuff seems real cheesy and you might laugh, but if you could proudly display the Ford logo in ways other than your car, a T-shirt and a hat, you'd probably do it too. I sure would!!
Yeh, the boat looks good, matching trailer with 18s would look pretty fat too being towed behind a Clubbie. Good move by HSV I reckon. I think the HSV mountain bike is a waste of time though. Anybody that has that sort of cash to spend (waste?) on a MB could get much better value from a more high profile brand such as Mongoose (just an example). The same goes for office furniture. What sort of nong is going to buy a desk with HSV plastered all over it?
They conradict themselves in the article. One bit says "have synergies with the core business" and then they go on to talk about office furniture and sports drinks! They have sweet fa??? to do with HSV core business which I thought was to do with performance cars.
A Tickford boat with a stroker Windsor would be good (better with 4.6 or 5.4:D), but not at the expense of the core business of making kick arse motor vehicles. Ford are just about on a level playing field now (or will be when the strokers come out), they don't want a momenatary lapse of concentration that might set them back years.
You know, somebody actually complimented me on my driving today. They left a little note on the windscreen. It said, 'Parking Fine.'So that was nice.
Originally posted by Falchoon Yeh, the boat looks good, matching trailer with 18s would look pretty fat too being towed behind a Clubbie. Good move by HSV I reckon. I think the HSV mountain bike is a waste of time though. Anybody that has that sort of cash to spend (waste?) on a MB could get much better value from a more high profile brand such as Mongoose (just an example). The same goes for office furniture. What sort of nong is going to buy a desk with HSV plastered all over it?
I don't know about office furniture but the mountain bike is a brilliant marketing move. That's getting the younger consumer, too young to drive but nearing the age where you'd get your license, into HSV and the brand. Getting their mindset into the brand will make them more than likely loyal toward Holdens and HSV and when a company can do that, they've almost guaranteed a very loyal customer of their products for many years to come!
*crash navigation sig removed in memory of Possum Bourne! RIP!*
Althought I hate HSV/Holden like we all hate our Ex's (if not worse) - I recon it's a great idea, It looks the part and makes money, why not? It's a great PR exercise too, I think Ford have to also come up with special edition bikes too (like Phorsche, Audi...) I mean If I had the money (And I was a Holden fan) - I'd by that bike in a flash! My 2c worth anyway...
I think the drinks and furniture were a quote from 2 years ago, and the "have synergies with the core business" is what they are saying today ... That's the way I read it anyway.
I think the boat is a great idea - get another company (Malibu) do build the thing, and slap your logo and bits a pieces all over it. There's already one guy on our board who's pretty keen. I think they'd do 20 orders easy. :)
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