This is where I and many others come in.
My main job at the Discovery Centre is to look after the many school groups which visit. We tailor visits to suit individual needs and teachers who have participated have been spreading the word about how useful and versatile we are as part of the curriculum. Late last year we unveiled Henry's Shed & Clara's Backyard, a purpose built area in the Discovery Centre which deals with environmental issues relating to cars and industry. This area includes a variety of 'fun' hands on activities for the children to participate in. At the end of the session the children are presented with an 'Environmental Licence'. Many hours of planning went into the setup of this permanent exhibit, much of the information came from Ford's Environmental Quality Office.
Another program about to be launched next week is "Ford Alive". This program offers the opportunity of being involved in the whole Ford experience. A visit to the Ford Discovery Centre, along with visits to both the Geelong Engine & Stamping Plant, and the Broadmeadows Production line are involved. Each child who participates will be presented with a showbag of Ford goodies (including a Ford temporary tattoo which was my idea to 'brand' the children, not to mention the exposure mum/dad gets while trying to scrub the thing off :)). This program has not only the full support of Ford Management, but also the State Government. In order to ensure the program has maximum impact many changes have been implemented such as upgrading the tractor trains for the factory tours, including disabled facilities on these trains, the support of web based booking systems and a web based homepage including a club and prizes and the construction of an auditorium at the Geelong plant to be used for hands on and visual displays relating to the tour of the plant.
This program will be the only chance very young children will have to visit a working vehicle manufacturing plant as safety has been upgraded to allow all ages to participate. Other plants which offer a tour do not cater for children under the age of ten. How many of you wish you had been able to participate in this type of program while you were at school?
If anyone is interested in finding out more about this program, email me and I will post you a brochure as soon as I have some to distribute.
This is one of many initiatives being introduced to ensure the future success of the brand. :thumbup: