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Old 02-16-2004, 00:17   #1 (permalink)
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Where does Ford AU Rank?

The announcement of GPs new role in Ford EU and the appointment of Tom Gorman to the AU role got me to thinking about how and where Australia ranks in the Ford empire. GP has moved on to a Sales VP role while Tom Gorman has come from a Division Sales one.

First let us have a brief look at the Ford hierachy to get a picture of the overall position.

At the top we have the Chairman and Vice Chairman.
Below this we have 7 Group Vice Presidents (Global Bus. Dev.; Product Dev; Purchasing; Marketing, Sales & Service; Manufacturing, Asia Pacific, Chief of Staff).
Next in line are the 40 Vice Presidents, including Asia Pacific and then each country has a separate structure of its own.
There are some crossovers because of the divisional structure so it isn't as straightforward as the picture above but that is close enough for these puposes.

In sales terms the picture is thus: (2003 where available)

Ford produced about 6.7 million vehicles last year of which Australia contributed 100,000 in round figures or about 1.49%. By comparison the F-Series truck sold 845,000 units in the same year and the Focus build numbers were 330,000 in Europe alone.
Ford North America dominates with about three times the sales of Europe, while Australia barely registers on the scale although it did at least contribute disproportionately to profit last year.

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Old 02-16-2004, 01:12   #2 (permalink)
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Re: Where does Ford AU Rank?

Im not fussed about a yank running the joint, I hope that GP can come back if the seppo starts to stuff up. Thats my 2bobs worth....
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Old 02-16-2004, 01:35   #3 (permalink)
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Re: Where does Ford AU Rank?

so long as 'they' dont try to bring in front wheel drive on family cars etc. keep it aussie as far as design goes.
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Old 02-16-2004, 02:39   #4 (permalink)
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Re: Where does Ford AU Rank?

I don't mind if 'they' bring in fwd - just as long as they keep the rwd part of it too! AWD is nothing to be sneezed at.
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Old 02-16-2004, 03:07   #5 (permalink)
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Re: Where does Ford AU Rank?

Leaving out US production so that the chart isn't meaningless here are some numbers from 1997 in graphical form:
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Old 02-16-2004, 03:11   #6 (permalink)
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Re: Where does Ford AU Rank?

... but if we include all North American production it looks more like this ...
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Old 02-16-2004, 03:18   #7 (permalink)
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Re: Where does Ford AU Rank?

whats the saying, quality not quantity?

i think the actual cars we make (falcon) are regarded pretty highly by ford arent they?
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Old 02-16-2004, 03:21   #8 (permalink)
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Re: Where does Ford AU Rank?

i dont like fwd cars so keep em rwd,and im happy,but yeah our sales would be non relevent really..1.49% is like a slight bump not even noticable.. but yeah its something at least..
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Old 02-16-2004, 04:12   #9 (permalink)
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Re: Where does Ford AU Rank?

Certainly puts the global position of Ford Australia into perspective, just out of interest Russ you wouldn't happen to have some profit figures for the varying countries you could compare. It would be interesting to see how volume equates to profits.
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Old 02-16-2004, 04:13   #10 (permalink)
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Re: Where does Ford AU Rank?

Russell,
Are you including Fords other companies such as Mazda, Jaguar, Lincoln or any other Ford owned car manufacturers?

I'm just wondering if you did a comparison between car sales and countries populations whether your graph would look much different?
Eg, 100,000 Fords in Australia out of 20 million people, compared to about 3.9 million(rough guess from your graph) out of ~300 million Americans.
I think that might be more important to the total sales count then pure numbers.
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