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Old 06-10-2003, 21:20   #1 (permalink)
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Why did Ford let Nick Hogios go?

Nick was the guy who came up with the green-eyed monster and BA XR front end (IMO the best looking falcon front end ever). A month or two ago it was announced that he was going to Toyota, I would have thought he'd have much more design freedom at Ford and surely Ford could have matched Toyotas pay offer if that was the reason he left.

I think it's a big loss for Ford Aus design, can anyone fill me in on why he went to Toyota?
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Old 06-10-2003, 21:41   #2 (permalink)
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Must of been beacause of his pants
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Old 06-10-2003, 23:02   #3 (permalink)
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awwwwe SH!T!!!!!
I can't believe it. He made the BA XR front end. One of the most hansome and agressive cars ever, and he's left!

I hope this doesn't affect the nature of the agressive design that has become the style of the BA...
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Old 06-10-2003, 23:25   #4 (permalink)
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He left a while ago ford.boy. And if anything the design cues of the BA are softer not more agressive than its predecessor.
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Old 06-10-2003, 23:42   #5 (permalink)
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I'll agree and disagree there. While the AU had overall stronger design cues, I'm not so sure that it was more agressive. The agressiveness of the BA is very focussed, and is cohesive in it's design direction. Yes it is softer design, trying to please more than it offends but still has a stronger, more predititor like stare from it's eyes.
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Old 06-10-2003, 23:42   #6 (permalink)
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I think there is only one person who can answer that question - and thats Nick.
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Old 06-11-2003, 00:14   #7 (permalink)
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Actually, Toyota were advertising a while ago for many key vehicle development positions which I took to be a grab for people who would give them the foundation and ammunition to become the asian area technology development center. They were competing with Thailand and many other low cost bases.

I would think Nick fell in contact with Toyota based on this tactic. I would expect many other names to come up if this operation goes ahead (could we see the Brad Dunstans of this world end up there?)

I think there is enough depth in Ford and FPV to keep the goods coming our way. I personally do not hold the BA XR front end as a high and mighty example of superlative design. Good yes. Outstanding, no.
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Old 06-11-2003, 00:15   #8 (permalink)
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I'd say it would be more leaning towards a financially-based move. Maybe Ford just couldn't offer the same $$ as Toyota could (for obvious reasons). But even still, would have Nick been on a contract with Ford for X years?
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Old 06-11-2003, 01:29   #9 (permalink)
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Quote:
Originally posted by ford.boy
I'll agree and disagree there. While the AU had overall stronger design cues, I'm not so sure that it was more agressive. The agressiveness of the BA is very focussed, and is cohesive in it's design direction. Yes it is softer design, trying to please more than it offends but still has a stronger, more predititor like stare from it's eyes.
The BA XR's Look far more agressive when viewed in the rear view mirror, espicially of the bent 8 variety.

In short, the whole car just looks fatter on the road and much less segmented than the AU. The BA's have a definate visual presence, The AU did so too, but for completely different reasons.
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Old 06-11-2003, 07:42   #10 (permalink)
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Its an aged old tail.

The old drift wood get pay rises every year, and the young up and coming are seen as "expendable".

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