"The new logo is much the same as the old but features crisper lines and enhanced shadowing around the word "Ford" to make it bolder.
The new design will be used in advertising and on printed material such as annual reports and business cards. Ford, which marks its 100th year in business June 16, will not change the oval it uses to brand its cars and trucks.
At the time it opted for the script design three years ago, Ford officials said the move was appropriate because the company had become bigger - having added brands like Jaguar, Volvo, Mazda and Land Rover - and represented more than what the blue oval stood for.
But Ford said Thursday the return of a slightly tweaked oval is a way to connect with employees and customers at the start of a new century of business."
The AutoGuide.com network consists of the largest network of enthusiast-owned enthusiast-operated automotive communities.
AutoGuide.com provides the latest car reviews, auto show coverage, new car prices, and automotive news. The AutoGuide network operates more than 100 automotive forums where our users consult peers for shopping information and advice, and share opinions as a community.