We want your input on ford.com.au!
My name is David Katic. I am the e-Business Manager for Ford Australia. My team looks after a whole lot of stuff on the internet including www.ford.com.au.
We are currently having a good look at the ford.com.au website. We are really keen to make the web site even better and the only way we can do that is to come up with some great ideas! We have started by doing some customer research. Customers told us our web site is better than the competition but there are also a lot of areas we can improve on. A lot of great ideas came out of the research.
However, we are pretty hungry for ideas and, being frequent readers of fordforums.com, we thought who better to ask for input on www.ford.com.au
than passionate ford fans who use the internet regularly!!
Your mission, should you choose to accept it (imagine the mission impossible theme running through your head!), is to tell us two things:
1. What you LIKE about www.ford.com.au.
This is really important because the last thing we want to do is drop something on the web site you think is cool. For example, we just put a rally game on the web site. Do you like it??
2. New ideas for the site or improvements. Please also include what you don't like about the web site. Don't be scared to be critical. We are not sticking our heads in the sand pretending everything is perfect!! (AussiePete, no need to run for a bombshelter – I appreciate any errors you pick up on our web site!!!!).
IMPORTANT: The last thing I want is our competitors using your great ideas, so can you please email them directly to me rather than place them on fordfourms. My email is email@example.com
(I wasn't joking about working for Ford!!).
So here is your chance to give some input directly to Ford!! I'm hoping to get heaps of emails with thousands of ideas. This means we probably won't be able to do everything everyone suggests but I can assure you we will seriously consider every idea.
See you on the boards!