taken from
http://www.ltsa.govt.nz/publications...01_may_05.html
What a joke!!! :err: :crazy1:
LTSA takes strong stance against speeding car ads
Two television commercials which used speed as the main selling point for cars have been taken off the air after concerns expressed by the LTSA were upheld by the Advertising Standards Complaints Board.
Separate complaints were lodged with the board on the basis that the television ads for Mitsubishi Diamante and Ford XR8 vehicles breached a section of the Advertising Codes of Practice which states that ads should not “glorify excessive speed and/or unsafe driving practices”.
The Mitsubishi ad listed the necessary ingredients for filming a bullet passing through a Ming vase as “a high speed camera and a high speed car”. The ad went on to say the car “goes like a shot”.
The Ford commercial showed a specialised land-speed vehicle travelling along salt plains at extreme speed, with the steering wheel vibrating and the occupants being jolted by the velocity.
The XR8 pulls up alongside, with two passengers looking relaxed and feeling no effects from the high speed. They joke that the other vehicle “must be stuck in third” before accelerating past it.
The LTSA contended that the ads encouraged buyers to purchase the vehicles solely on the basis of excessive speed, undermining efforts to change the attitudes of New Zealand drivers towards speed - still the biggest killer on our roads.
The board agreed, requesting that the ads be withdrawn and that similar advertisements not appear in the future.
XR8 ads pulled off air in NZ
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