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Ford Taurus | Mercury Sable | Ford Taurus SHO | 1986-2007 Forum for discussion of the Ford Taurus, Mercury Sable and Ford Taurus SHO. Covers vehicle years: 1986-2007

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Old 03-07-2001, 14:32   #1 (permalink)
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I have never read anywhere to why Ford dropped the SHO?? Any Idea?!?!?
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Old 03-09-2001, 14:32   #2 (permalink)
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They didn't market it right.

They marketed it as a top of the line Taurus...instead of a sports sedan.

The marketing absolutely sucked in my opinion.

Look at the GTP...."Wider is better"?? Well the GTP is only about 1 inch wider than the SHO....but its all marketing.

If they had just marketed it a bit better a few more units could have been made and they might have been able to make a new generation.

Oh well....there's always the Marauder! Different vehicle style...but if they're not going to make a SHO I have to go somewhere..!
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