Focus Hits New Record Market Share In Ireland
‘Almost unbelievable’ TDCi scoops Diesel Car of the Year award Cork, 17th June, 2002 – In claiming 7.7% of the entire car market last month, the Ford Focus strengthened its position as Ireland’s best-selling car, continuing a phenomenal success story on the market here. The Focus performance in May was the strongest of any nameplate in Ireland so far this millennium.
With the Focus accounting for one in every 13 cars sold last month, Ireland came close to setting a record for the model in Europe. Only once - in Britain - has a higher market share been achieved since the car was launched. 8,214 Focus units were sold in Ireland in 2001, making it the country’s best-selling car. Nearly 32,000 models have been purchased in Ireland since its introduction in late 1998, with worldwide production now in excess of 2.5 million.
‘A key element to Focus’ commercial success has been its global appeal,’ comments Eddie Murphy, Chairman and Managing Director, Ford Ireland, ‘yet by any standard the Irish buyer has been drawn to the model in extraordinary numbers. In an industry of ever decreasing life cycles, the ongoing supremacy of Focus is a testament to the style and driving quality which set it apart from the typical volume family offerings. The improvements made to the range for 2002 should see this success continue into the future.’
More good news for Ford Focus came with a ringing endorsement for one of the major additions to the range this year – the TDCi common rail diesel. The Focus TDCi has just been awarded ‘Car of the Year 2002’ by Diesel Car magazine in the UK. The title praised its ‘almost unbelievable’ refinement and driving quality, with the Ford star taking both the compact car class and overall crown.
‘The Focus has always been a great car for covering ground quickly, comfortably and enjoyably,’ commented the magazine. ‘Now that it has an astonishingly smooth and very punchy turbodiesel …it has quite simply become clearly the best in its class.’
The Focus TDCi was recently made available in Ireland in 3-door Zetec trim for €23,795. The Focus range is on sale from €17,295 (all prices ex-Cork).