Bernie pulls plug on F1 Magazine
Our spies tell us that Bernie Ecclestone has suddenly, and without notice, pulled the plug on his publication F1 Magazine.
In recent months F1 has increasingly become a lifestyle magazine with poorly photo-shopped covers - usually based on Mr Ecclestone's own concepts - fashion photo-shoots in which the drivers looked uncomfortable, celebrity columns and all manner of other tosh.
In a recent article on this site, editor Chris Balfe referred to F1 Magazine, thus:
The most recent edition of F1 Magazine> left me speechless, which isn't easy.
Five pages devoted to '10 Things.. Every Man Needs', which includes; slick shoes, a hairstylist, smart wallet, kick-ass stereo, cool watch and worn-in jeans. Another page featuring Bridgestone's art collection. A review of eight different colognes. A two-page feature on what fashionable shirts drivers should be wearing, and ten pages of clothing featuring various models wearing checks. There were moments when I seriously thought I was reading Cosmopolitan.
Now if this is what F1 Magazine thinks its readers want, fine. Indeed if this is what its reader do want, fine again. But if this is the direction in which F1 as a sport is heading please let me know in order that I can find something more worthwhile to do with my time.
There's also a six-page interview with Justin Wilson and the poor guy looks as though he's just heard that Christian Klien is heading to Milton Keynes for his seat-fitting. Justin pours his heart out whilst looking extremely uncomfortable in a number of naff poses. Alongside are the credits: Jacket by Charles of the Strand, underpants by Josh of Mayfair.. you get the picture.
The fact that Bernie has pulled the plug without warning seems to indicate that he agreed with Balfe.
Though we're sorry for the employees who appear to have lost their jobs, this was a venture that was never going to work, not with Mr E - who, no disrespect, knows everything about F1 but nothing about publishing - continually interfering.
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