Re: australian f1 team
Would be nice wouldn't it. Unfortunately a variety of factors work against big business putting money behind future F1 stars from Aus.
1, Most big Aussie companies seldom sponsor outside the regular marquee sports such as AFL, Rugby Union, League, Soccer, Cricket etc. These are the sports that dominate print and electronic media coverages, so by sponsoring teams or players they feel they get better value for money everytime player X from team Y gets his mug in the paper.
2,To these companies, Motorsport is an unattractive alternative because we still suffer from the "neanderthal thug image" that still wrongly dogs this sport, reguardless of the image building that has gone on in the last decade . The uninformed could tell you 'Peter Brock and Dick Johnson win a lot of races and Bathurst is the same place where the crowds on top of the mountain riot every year'! Of course we know different but you can't convince some people. Mind you these same companies are still prepared to throw money at football clubs who find themselves in the media for all the wrong reasons through their neanderthal behaviour!
3, Open wheelers in this country has suffered from lack of interest for decades.Formula Holden obviously restricts itself to one manufacturer, Holden. Ford, Mitsubishi, Toyota etc aren't going to throw money at a driver who can't put sponsorship to promote the company or their products if on the side of the car due to this arrangement. Fans don't watch because the number of cars and drivers is poor, and most would rather watch tin tops with V8's. Open wheelers that look like F1's with manufacturers and V8's? Love to see it , won't happen.
4 The Aussie dollar at best is still worth 70 cents U.S. To invest the kind of money needed to keep Minardi afloat with good engines and drivers would make Kerry Packer cringe.
5 Until F1 gets a firmer hold in the Asian region,no company is prepared to put their names on the side of a car for products they may not export anywhere else in the world.
6 F1 is shown at god awful times of the night. Sometimes our 'live' feed is 6hrs behind!To potential sponsors, only shift workers, imsomniacs and the unemployed are up at midnight.So in their mind who the hell is going to see their name on the rear wing of a Minardi at that hour of the morning? Maybe QLF from the Saturday could be shown Sunday morning at 10am to better promote F1.
7 Micheal Schumacher. Arguably one of the best drivers in the world who's win record is enviable. Its also bad for F1 because the same name is winning year in, year out. Nobody wants to see the same team and driver win so easily so often. No one wants to be associated with 2nd, 3rd 4th etc
8 Its an election year. No Goverment is going to help because of the afforementioned neanderthal image is unpopular with Mr and Mrs Camry, tree huggers and special interest groups. Everybody in politics is in self preservation mode.
Hopefully Mark Webber can turn some of this around with success. All we need is at least a couple of well placed drivers and a open wheeler category in this country worth watching and hopefully the media will take some interest. Till then we're not going to get the support these drivers need.