The super sales slogan, "But wait, there's more!", will be added to the Ford pitch for the "Barra" Falcon in September.
The value-added approach will be part of the unveiling of the fresher and feistier AV Falcon.
The basics of the car will be fairly special, and there will be plenty of Tickford action to follow the main event in September, but Ford is also planning something extra.
It intends to reveal its 'Barra' racer at the same time as the rest of the updated and upgraded Falcons.
The new Falcon will be raced against Holden's facelifted Commodore from the start of next season, but the Blue-Oval brand wants to get in first by unveiling its racer well before the start of competition.
It has already finalised the basic design racer - which was done by the engineering team at Campbellfield - and it's about to be circulated to its race shops so work can begin.
The first batch of Barra racing bodies are also about to be sent to Queensland to have their rollcages, which are the key to strength and speed, fitted.
If everything goes to plan the first completed Falcon will be finished in time for the press preview in September.
Watch out Holden, the 'Barra'
is coming to get you !