BigPond Join V8 Supercars As Second Platform Sponsor
The Australian Vee Eight Supercar Company (AVESCO) announced today, leading Internet services provider, BigPond has joined the V8 Supercar Championship Series as a major sponsor. This three and a half year agreement will see BigPond join Carlton United Breweries as a V8 Supercar Championship Series category platform sponsor or ‘Super Partner’.
AVESCO Chairman Mr Tony Cochrane said he is delighted to announce a second blue chip company to sit along side CUB in sponsoring the V8 Supercar Championship Series.
“We are delighted to welcome BigPond to the V8 Supercar family,” said Mr Cochrane. “We have been very selective in finding a suitable platform sponsor to partner CUB and feel these two leading Australian companies are the perfect fit for Australia’s premier motorsport category.
“V8 Supercars are a high technology sport and our new partners at BigPond are technology leaders in their field,” he said.
“Our combined resources will see us take V8 Supercar racing to the next level.”
As well as joining the sport as a platform sponsor BigPond will take up the role of technology partner and play a major part in building a new broadband complement to the existing V8 Supercars website.
BigPond Managing Director Mr Justin Milne said BigPond was a ”good fit” for the V8 Supercar sponsorship, as it could offer live and exclusive "seen-first-on-BigPond" V8 Supercar content.
While the existing V8 Supercars website will continue to be available to the entire Internet audience, the new look broadband channel will provide BigPond broadband customers with access to an exciting array of exclusive, live and on demand video and audio content including in-car cameras, the qualifying rounds, the Top 10 Shoot Out and Shoot Out press conference, and the actual race (delayed by 2.5 hours). In addition BigPond broadband customers will be able to view a historical archive library of some of the greatest races in the V8 Supercar series. :s6:
“BigPond will deliver “on demand” content, giving racing enthusiasts access to their favourite races and driver profiles and statistics at a time that suits them,” said Mr Milne.
“Broadband is set to change the way Australians view and interact with major sporting events. There are more than 1.5 million V8 enthusiasts and we encourage them to ‘go broadband’ and use high speed to watch high velocity action.
“In the near future V8 racing fans will be able to use their BigPond broadband service to become a virtual co-driver with their favourite V8 Supercar driver while the race happens in real time,” he said.
This new content will be available from the Bob Jane T-Marts 1000 in Bathurst later this year, with phase two of the new broadband web content to be rolled out for the commencement of the 2004 season.
As well as providing our fans with an exciting new website this new sponsorship will also see benefit for V8 Supercars core media group.
In addition to its sponsorship of the series, BigPond will sponsor the development and operation of a high-tech mobile media centre powered by satellite broadband and able to communicate in even the most remote locations.
Mr Cochrane acknowledged that one of the biggest hurdles for the travelling media is the sub standard media centre facilities in some venues.
“This state-of-the-art transporter will travel to each championship series round enabling twenty-one working media to file stories and transmit images across the world in record time,” said Mr Cochrane.
“The mobile media centre will feature leading edge technology that will provide our media with up to the minute information on live timing, point scores and information from the stewards while strategically deployed LCD screens will provide clear vision of the latest digital reception of the telecast.
“Today’s announcement shows even in a tough sponsorship market good properties still attract strong sponsorship support,” Mr Cochrane concluded.
This weekend sees the commencement of a comprehensive relationship between the V8 Supercar Championship Series and BigPond, with the communications giant taking up naming rights to round seven of the championship series.
The BigPond 300 continues today with the V8 Supercars on track for practice and qualifying. Tomorrows on track action will see the Top Ten Shootout at 11.00am and the BigPond 300 kilometre race including pitstops for fuel and tyres at 1.30pm.