Originally posted by Stealth00
Why don't FORD just leave motorsport or are they proud of their record losing to Holden week in week out.
And no i don't belive being in motorsport helps FORD's sales, because no one would buy a car that loses on the track every race weekend.
Ford would probaly sell more cars if they quit motorsport and spent the cash building superior road cars to Holden.
They quit before would they do it again?
Let us just take these points one at a time shall we??
1. There may not be much pride to be had in losing .. but there is a certain amount of pride to be had from "having a go" - an Australian tradition that thankfully hasn't yet died. This attribute means that regardless of the odds or how futile it may seem an Aussie will keep trying regardless. That is an attribute that I endorse whole heartedly and exactly the reason FORD shouldn't (and probably won't) quit.
If we follow this logic to it's natural conclusion then we simply become a nation of quitters. Do you think Michaelangelo would have been happy with a couple of coats of Duck Egg Blue on the roof of the Cistine Chapel ? Would've been a whole heap easier. Or should Burke and Wills just stopped at the first roadside tent and figured the rest was too hard? Might have helped them live longer but would have left large parts of Australia unexplored.
2. Motorsport probably isn't directly helping sales at the moment but the sales statistics have shown that the small successes have generated extra showroom traffic for the performance range.
3. I think (as already pointed out) that Ford already do build the better road cars. The major problem facing Ford in the market place is one of image - not the reality.
4. Finally on the point of having quit before. This is undoubtedly where a lot of the image problem has come from. It simply left the performance vehicle market wide open for HSV and Holden and they cheerfully filled the gap even if some of the product was mediocre at best. It is unlikely IMO that this mistake will be repeated.
None of us are happy about losing but I am sure we all know that the teams are applying every ounce of engineering and driving talent available to them in an effort to bridge the gap. That is what being loyal to your supporters is about .. they deserve no less from us.