On April 14, 1980, Ford introduced the small, fuel-efficient Laser that continues running strong across the Asia-Pacific region more than two decades later.
Developed by Ford of Australia with help from Mazda, the Laser has been assembled in Australia, New Zealand, Taiwan, the Philippines, Indonesia and Thailand, for sale by Ford in 35 markets across Asia and the Pacific.
In Thailand last month the popular new Ford Laser Tierra was named 2003 Car of the Year at the Bangkok International Motor Show.
In sedan or hatchback format, the four-cylinder front-wheel-drive Laser remains popular in Australia for its combination of roominess, styling and technology.
Buyers in Australia can pick from four different trim levels and a limited edition Laser R, with its special appeal to drivers young or young-at-heart.