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Old 10-22-2003, 12:15   #1 (permalink)
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Asia:TOKYO 2003: Ford to take Fiesta to Japan

By Dave Guilford
Automotive News / October 22, 2003

TOKYO -- Ford Motor Co. aims to strengthen the bottom of its lineup here by bringing the redesigned Fiesta into Japan in 2004.

Chris Theodore, vice president for advanced product creation, said the move will give Ford "a B (compact) car in a B-car market."

Katsuhiko Satoh, president of Ford Japan Ltd., said the plan is a switch from using rebadged Mazdas in the low end of the lineup. "This is a real European Fiesta and not sold by Mazda," Satoh said.

The Fiesta is manufactured at Ford's Cologne, Germany, small-car assembly plant and in another plant in Valencia, Spain.

Ford announced its plans at a press conference before the Tokyo show .

The automaker also displayed a Fiesta Rallye Concept. Richard Parry-Jones, group vice president for global product development, said it is unlikely for consumer sales but was built as a possible entrant for the European rally racing circuit.
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