AUSTRALIA: JD Power hopes to start vehicle quality and customer satisfaction surveys - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
LinkBack Thread Tools Display Modes
post #1 of 3 (permalink) Old 04-14-2003, 09:22 Thread Starter
Mr. Embargo
Join Date: May 2001
Location: Embargoland
Posts: 3,745
AUSTRALIA: JD Power hopes to start vehicle quality and customer satisfaction surveys

After 12 years of operating in Australia, global market-research firm JD Power & Associates hopes to finally gain access to the data it needs to establish and conduct its motor vehicle quality and customer satisfaction surveys there, the Age newspaper said in a report carried by the website

According to the report, the US-based firm conducts surveys in the US, Europe and Asia, but the managing director of JD Power Australia, Brian Fine, said: "We haven't been allowed to do a survey by the manufacturers in this country because they hold on to their customer names and they do their own surveys and keep them to themselves.

"We have been looking for opportunities to get them to agree to do a survey and, while we have a number that are willing, we need all of them to participate, otherwise it doesn't give us any benchmark information.

"We are talking to a number of other sources of databases and we are hoping that we are going to be able to mount our survey shortly," he added, according to the Age.

The Age report said Fine believes independent studies such as those by JD Power are needed for the Australian motor industry to be able to measure quality and improve its products.

"I am happy to throw down the challenge to any manufacturer that there is a need for an independent survey, there is a need for a transparent study and it is important to be able to compare the results of Australian car manufacturing with global manufacturing when it comes to customer satisfaction and quality," Fine reportedly said.

The Age report said that many Australian car manufacturers already participate in a similar survey, called the new vehicle quality survey, which is conducted by ACNielsen.

A Ford spokesperson told the Age that the company was more than happy with that survey but would look at a similar JD Power survey if approached.


RPO83 is offline  
Sponsored Links
post #2 of 3 (permalink) Old 04-15-2003, 14:50
Registered User
Join Date: Apr 2003
Location: Melbourne
Posts: 24
That'll throw a cat amongst the pigeons. I'll bet Ford or Holden won't like the outcome of that one.
Colow is offline  
post #3 of 3 (permalink) Old 04-15-2003, 15:00
Blurter's Avatar
Join Date: May 2002
Location: Sydney
Posts: 2,015
Can only be good for auto industry and in turn the consumers. Dissatisfaction may be more at the after sales end rather than the cars themselves.
Blurter is offline  
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News

Quick Reply

Register Now

In order to be able to post messages on the Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Please enter a password for your user account. Note that passwords are case-sensitive.


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
6.0l Power Stroke® Diesel, Torqshift®: A Match Made In Truck Heaven RPO83 Diesel Tech 1 02-10-2004 16:47
BA Falcon Interior Reveal RPO83 Ford Worldwide News 5 09-16-2003 18:12
Quality by the numbers at Ford Stacy94PGT Ford Worldwide News 0 05-15-2003 06:28
Ford F-series Super Duty Gives Customers Power And Style RPO83 Ford Worldwide News 0 10-09-2002 00:02
Ford Product-Led Transformation: 2003 RPO83 Trans | Driveline 0 07-22-2002 06:48

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome