Bill Ford says repairing relationships is a company goal
By Bradford Wernle
Automotive News Europe / September 23, 2002
As Ford Motor Co. nears next year's 100th anniversary, Bill Ford, the great grandson of the founder, said much is left to do to restore the automaker's luster.
"There's no question we really shot ourselves in the foot in relationships with our dealers, our employees and our suppliers," Ford told the audience at a roundtable conference Wednesday sponsored by Automotive News Europe and J.D. Power and Associates. "One of my main goals has been to repair those relationships."
The 20th century saw the automobile as a vehicle that transformed people and society. The 21st century will see as much or more change, including a move to fuel cells and other technologies, he said.
Ford, CEO of Ford Motor Co., said the auto industry has become an "island of stability" in turbulent economic times. But to return to financial health, the industry must work harder to make itself a model of good corporate governance, especially considering the scandals that have hit other industries recently, he said.
"Without trust being restored, we can't return to a true growth mode in this industry," he said.
Ford said he does not anticipate any major management changes.
And, Ford said, Lincoln will not become a global brand.
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.
My next Ford.....