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Old 10-21-2002, 08:29   #1 (permalink)
Mr. Embargo
Join Date: May 2001
Location: Embargoland
Posts: 3,745
Continental Tyres Reinvents The Wheel With The Personalityre©

Always black in colour and seldom noticed, the humble tyre has safely transported us around the globe since 1888. Now Continental Tyres are looking to change the history book with their latest idea and every car-lovers must-have accessory of the future - the PERSONALITYRE©.

A first in the industry, the PERSONALITYRE© concept is aimed at the style-conscious amongst us. Anne-Marie Horgan of Continental Tyres explained, "In a society which is becoming more and more homogenous, personalisation holds the key to setting yourself out from the crowd. So Continental thought, why not translate this idea to make it work for the motor industry and reflect your personality directly through your tyres ... while having some fun at the same time?".

A nod to the white-walled tyre that graced motor-car circuits in the roaring 20s, Continental Tyres' design and development team has dreamt up a selection of potential prints, patterns and colours that express your individuality - from wannabe supermodel to rock star, footie fan to 40s film enthusiast. Particularly popular among young Londoners would be the retro design "Quadrophonic" harking back to the 60s Mod scene. Also set to cause whelps of delight among the fashion pack is "Woodstock", a contemporary take on this season's folkloric hippy chic.

The concept, still in early development stages, has been given the big thumbs up from consumers, style leaders and car manufacturers across the UK.

Though their appearance may seem unchanged, tyres have undergone considerable technical advances over the last century. Continental Tyres were the first to develop a tyre with a "tread pattern" in 1904, and more recently have been pioneering the "intelligent" tyre (launched in 1999).

The PERSONALITYRE© concept represents another state-of-the-art first for Continental, who continue to be innovation leaders in their constant commitment to help us drive safely.

Although not yet in production, the PERSONALITYRE© is sure to set the pace for the world tyre industry. This is one reinvention of the wheel that deserves to be taken seriously.

Continental tyres are available in Ireland through the national network of Advance Pitstop outlets.
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