Ford of Europe will use cues found on IosisX crossover
By WIM OUDE WEERNINK | AUTOMOTIVE NEWS
PARIS - When Martin Smith took over as Ford of Europe's executive design director in July 2004, he discovered the elements of a new design language already in the works.
Smith christened it "kinetic" design, and he expanded on the theme with the IosisX crossover concept, which was shown at the Paris auto show in September. Smith says the IosisX, a five-door, front-engine vehicle, conveys many design cues that will be found on the production version and on other future Fords.
Smith spoke with Automotive News Europe Correspondent Wim Oude Weernink at the Paris auto show.
What is kinetic design?
You have dynamic lines and full positive surfaces resulting in a muscular shape. But there also are a variety of graphic elements, such as a rising belt line and a V-shaped rear window. And the face is defined by an inverted trapezoidal grille and the headlamp shape.
Can it be applied to more vehicle types?
The principles are flexible. We also can apply it to smaller vehicles. They offer even more opportunities for expression and excitement when designed following kinetic principles.
What is the next European trend in design?
The trend is toward stronger individualization. It is typical of European car design that each company has an individual look to identify its brand values.
How important is exterior design compared with interior design?
Traditionally, cars get sold on their exterior. But with longer rides in busy traffic and traffic jams, there is more and more appreciation for interior design among buyers.