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Europe A Template For Ford
Ford's recovery in Europe will provide "a template" for a turnaround in
North America, declared the automaker's chairman and CEO, Bill Ford,
during an interview at the Geneva Motor Show. Ford tried to quell mounting
concerns about the pace of Ford's North American revival, cautioning that
the steps outlined in January will "take time to bite." He also said that
Ford has crafted a second-step, worst-case-scenario program of further
cost-cutting, though he declined to reveal any details or what it would
take to put "Plan B" into effect. One threat to the current plan is
fast-rising incentives. General Motors recently revived its zero-percent
financing campaign and Bill Ford responded, "We can play in (this game) as
long as we have to. We'll be competitive."
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