Ford Begins 2002 Sell-down Event
DEARBORN, Mich., July 2, 2002 – Ford's 2002 model sell-down event, "We Will Rock You," is on. To start the event, Ford's third-quarter incentive program offers customers $1,500 to $3,000 or reduced-rate financing on most remaining 2002 Ford brand cars, trucks and SUVs.
Reduced financing rates are available as low as 2.9 percent on 60-month contracts. Rates on 36- and 48-month contracts are lower. A combined customer cash and reduced financing rate option also is available on most models.
"Our customers have unique financial needs," said Steve Lyons, Ford Division president. "Offering a variety of incentive choices gives customers the flexibility to meet their individual requirements."
For returning lease customers, loyalty bonuses of $1,000 to $1,500 are available until Sept. 30 on Ford brand models. The lease loyalty bonuses can be combined with the customer cash rebates or financing rates being offered.
The new incentive program and lease loyalty bonuses run July 2 to Sept. 30, 2002. Ford Thunderbird and SVT models are excluded.
Television and print We Will Rock You advertising campaigns begin this week.
(If you are interested in a particular Ford model and want to know what incentives it has post the name of the vehicle under this thread)