Ford Increases Market Share In Europe
Ford has continued to beat industry trends in Europe through the first half of 2003, with a total vehicle market share of 9.0 per cent, up 0.2 pts compared with the first six months of 2002.
Ford’s car market share also reached 9.0 per cent, an increase of 0.1 per cent, while the company’s commercial vehicle share in the first half climbed to 8.7 per cent, up from 7.9 in 2002. Total Ford retail sales between January and June 2003 were 813,876 units, 1.2 per cent lower than last year, but better than the overall European vehicle industry which showed a 2.7 per cent decline.
The Focus remained Ford’s most successful model in Europe, with 261,900 units sold. The second best-seller was the Ford Fiesta, which achieved 184,200 registrations, more than 30,000 units above a year ago and an increase of approximately 20 per cent. In addition to the Fiesta, Ford also sold 59,000 Fusions between January and June 2003, endorsing Ford’s new and innovative approach in the small car segment. There was good news too for Ford’s commercial vehicle range, with the new Transit Connect, which entered the European markets in late 2002, reaching approximately 22,000 registrations for the period.
Ford’s most successful markets in Europe in the first half of 2003 were Italy, Spain and France. However, Ford also showed an increase in market share in Ireland, Finland, Norway, Switzerland, Poland, Greece, Hungary and the Czech Republic.
Earl Hesterberg, Vice President Marketing, Sales & Service, Ford of Europe commented: “In a time when the European car market is enduring one of its most challenging and competitive periods ever, Ford continues to outperform its competition. In a declining market we have strengthened our position with our small car range, the Ford Fiesta and the Ford Fusion in particular being the major contributors to Ford’s share growth in Europe so far this year."