Ford launches new incentives in Detroit price war
Reuters / January 06, 2003
DETROIT - Ford Motor Co. launched a new consumer incentives program on Monday, matching a move by its crosstown rival, General Motors, by carrying Detroit's price war into the new year.
As with GM, which introduced new incentives on Friday, Ford said it was raising cash rebates by $1,000 to a total of $3,000 on some vehicles and cutting loan rates by 1 percentage point or 2 percentage points on several vehicle lines.
But Ford, which has engaged in an escalating incentives battle with GM since the fall of 2001, also scaled back on the availability of interest-free loans on some vehicles, including its popular Explorer sport-utility.
A Ford spokesman said the cost of the program to the world's second-largest automaker was essentially unchanged from the year-end deals it offered in December.
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.
My next Ford.....