Ford Leads Technology Initiative At Sema
Ford Motor Company and the Specialty Equipment Manufacturers Association’s four year old data-sharing partnership is gaining momentum, helping aftermarket part makers deliver high quality components for performance enthusiasts.
One of the most recent success stories is with Steeda® Autosports, the maker of an Electronic Control Unit (ECU) kit for the Mustang that works with existing Ford engine control systems. The kit was born from Ford’s Onboard Diagnostics (OBDII) calibration data and allows Steeda’s customers to integrate their performance kit, while maintaining engine and emissions compliance.
Formed in 1999, the Ford Technology Initiative Program opened the door for higher quality aftermarket performance parts and accessories for owners of vehicles. Ford was the first automaker to execute such a program as a way to boost customer satisfaction.
"The success Steeda Autosports is having with the Ford Technology Initiative Program is outstanding. We are glad to see the program is taking off and hope their groundbreaking work helps demonstrate to aftermarket suppliers that Ford goes the extra mile in helping bring quality parts to market," said Michael Zevalkink, executive director of the Ford Performance Group.
Dario Orlando, CEO and President of Steeda, added, "The Technology Initiative Program is a landmark in the aftermarket industry. Working with the aftermarket manufacturers like this puts Ford years ahead of other car manufacturers in the tuning and specialty markets. It’s just one more great way Ford and the aftermarket can work together to help customers achieve their performance goals and promote brand loyalty."
Steeda works with Cosworth Technologies Inc. to code the program for the engine management system in the Electronic Control Unit (ECU). The reprogrammed unit is mated to Steeda’s ECU kit, which includes a new Steeda Dual Pump fuel assembly, 30-lb/hr injectors, and a new 80 mm mass airflow meter. The kit can also be found in the new S/C Steeda Q400 Mustang. According to Steeda, the modified Mustang meets the California Air Resource Board (which currently holds the tightest vehicle emissions restrictions) certification and is legal in all 50 states for supercharger calibration – a rarity in the aftermarket.