Ford Motor Company Auto Show Stand
The Ford Motor Company display at the 2003 North American International Auto Show will be bigger than ever. Check out the facts below – you may be surprised!
Ford Motor Company – which includes Ford, Lincoln, Mercury, Mazda, Volvo, Land Rover, Jaguar and Aston Martin brands – will occupy 111,891 square feet at Cobo Hall.
Ford Motor Company space at the North American International Auto Show has increased approximately 13 percent since 2002, with 29 percent more space dedicated to Ford Division.
The Ford Motor Company display is larger than two football fields and it will take more than 200 semi trucks to bring in the furnishings to fix up the digs.
Many of the structural elements – including structural steel, select flooring surfaces, turntables, staircases and elevators – are being repurposed from the previous Ford Motor Company display which was used from 1999 until 2002.
Visitors to the North American International Auto Show will have a chance to view 94 Ford Motor Company products – more than Ford has ever displayed at the NAIAS.
More than 15 vehicles will be introduced – more than Ford has debuted at an auto show.
The entrance to the Ford Motor Company stand is a 24-foot tall, 190-foot wide oval, mirroring the company's famous oval logo.
The Ford Motor Company display will use 165 tons of structural steel for construction, plus 220 semis loaded with display elements and plywood.
Construction on the Ford stand at Cobo Hall began in November and concludes in January – the longest construction time for any of the auto shows Ford participates in.
Ford will supply its own electrical sub-station to ensure there is enough power for the turntables, big screens, lighting, music and other needs. Although the show is in January, the display will feature air conditioning in order to ensure a pleasant display temperature under the hot lights.
Numerous big-screen video displays and interactive videos, ranging up to 14 feet high and more than 100 feet long will be constructed of 1,334 panels of light-emitting-diode walls.
Each brand will feature flooring, furniture, music and lighting keyed to each brand and its customers.
Ford is the biggest of the company’s brand displays at 38,303 square feet. The Ford display will use 24,000 square feet of European beech flooring and will feature 38 display vehicles.
Mercury will feature nine display vehicles in an 11,446 square-foot area. The 11,500 square feet of floor space will use silver plastic laminate flooring.
Mazda will be located in an 11,466 square foot area of the show stand and will feature 10 vehicles. The display will use 11,500 square feet of bamboo flooring that will be stained three different colors.
Lincoln will highlight 10 vehicles in an 11,466 square foot area. The display will use 8,000 square feet of wood flooring and an additional 3,500 square feet of limestone flooring.
Volvo will display nine vehicles in an 11,466 square-foot area that features 11,500 square feet of oak flooring.
Jaguar will display eight vehicles in its 8,216 square foot section of the display and panels and flooring will use 5,000 square feet of cherry.
Aston Martin will display four vehicles in the show. The stand will feature a reflection pond and wall panels and flooring in the 3,081 square-foot display area will use Italian travertine.
Land Rover will showcase six vehicles in a 7,979 square foot area.
Imagination Ltd. Of London designed the displays for Ford, Lincoln, Mercury, Mazda, Aston Martin, Jaguar and Land Rover. Volvo employed Zeilon & Partners of Stockholm for design.
Exhibit Works, Inc., a company based in Livonia, Mich., is constructing the Ford, Lincoln, Mercury and Mazda displays. Nth Degree, located in Stone Mountain, Ga., is constructing the remaining displays.
The 2003 North American International Auto Show opens to the public on Sat., Jan. 11. It will run through Mon., Jan. 20.