Ford, Nickelodeon and Scholastic are teaming up to teach children car
safety. Using the popular characters from Blue's Clues, the trio hopes to
educate kids in schools about safety in and around cars. Lisa Owens, Ford
Division marketing communications coordinator, said in a statement that
"partnering with industry leaders like Nickelodeon and Scholastic enables
us to reach a large audience of children and positively influence how they
think about safety." Children can go online to
www.clueintosafety.com to
play educational games; print and in-class materials are part of the
campaign, too.
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