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Old 10-23-2002, 11:27   #1 (permalink)
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Ford Stars in Bond Film "Die Another Day"

October 23, 2002/MotorTrend

Ford Motor Company is launching a global advertising and marketing campaign in conjunction with MGM Pictures and Eon Productions Die Another Day – building on a long history of partnership between the James Bond films and Ford brands.
The marketing efforts highlight the global range of Ford vehicles in the new film, and the jet-setting characters who drive them. James Bond, played again by Pierce Brosnan, is back in an Aston Martin, this time driving a Vanquish V12. Academy Award-winner Halle Berry as Jinx will drive the coral-colored Limited Edition 007 Ford Thunderbird -– which Ford is making available to customers -– and the villainous Zao, played by Rick Yune, drives a Jaguar XKR. Other Ford vehicles appearing in the film include: Land Rover Ranger Rover, Volvo S60 and S80, Ford StreetKa, and two classic cars, including the Ford Fairlane and Ford GT40.

"There are few vehicle brands that can exceed Ford's Aston Martin brand in combining British heritage, prestige and the world's most technologically advanced features in a way worthy of being paired with James Bond. In fact, Aston Martin and James Bond represent the longest product association in cinematic history," says Jan Valentic, vice president, Global Marketing, Ford Motor Company.

There is a Ford vehicle to match the unique image and transportation needs of the film's other lead characters. "There are few cars with a stronger American spirit and sex appeal than the Ford Thunderbird, making it a natural match for the 'Bond girl' persona in Die Another Day. And of course the international allure of our Jaguar XKR makes it the best car for any great escape," added Valentic.
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