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Old 09-23-2013, 11:34   #1 (permalink)
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Ford to stop paying dealers for infotainment training

By Drew Johnson

Ford is doing away with a per-vehicle subsidy that it pays its dealers to teach customers how to use its Sync and MyFord Touch infotainment systems. Known as the Technology Delivery Allowance, the cash payment system was first launched in 2011.

Ford's program current pays dealers $50 for every vehicle sold with Sync and $75 for every vehicle equipped with MyFord Touch, but those incentives will disappear for the 2015 model year. Dealers often use that cash to pay a specialist to train customers on how to use the systems, which have been panned for being overly complicated and difficult to use.



"We have an individual, and that's all their job is. We've used that money to pay that individual," Ed Joliffe, owner of Gorno Ford in Woodhaven, Michigan, told Automotive News. "That individual's job is to show customers everything. If that goes away, that position may go away."

MyFord Touch has been lambasted by Consumer Reports and was cited as one of the main reasons for Ford's recent plunge in J.D. Power and Associates' Initial Quality Study.

It remains to be seen what, if anything, will replace the program, but Ford says it will continue to support dealer training.

"We will share our future plans for this program directly with dealers," Ford spokeswoman Elizabeth Weigandt said. "Ford remains committed to providing valuable dealer-focused programs, such as training, digital customer tools and our In-Vehicle Technology Call Center."

Weigandt added that the Technology Delivery Allowance was setup in 2011 as "a temporary resource".

The end of the Technology Delivery Allowance program won't affect the Lincoln brand.
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Old 09-23-2013, 17:14   #2 (permalink)
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Re: Ford to stop paying dealers for infotainment training

Unfortunately this is a trend. Ford has cut a lot of programs and warranty times since about 05. If they don't wake up soon they will be without trained techs to fix complicate modern cars.


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Old 09-24-2013, 03:37   #3 (permalink)
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Re: Ford to stop paying dealers for infotainment training

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Originally Posted by r-clar View Post
Unfortunately this is a trend. Ford has cut a lot of programs and warranty times since about 05. If they don't wake up soon they will be without trained techs to fix complicate modern cars.


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Good point .We spent a lot of time and money on apprentice training and courses at the factory for the mechanics , paint and body staff .Your staff need to have the knowledge , training and equipment so they are confident in their ability , especially when face to face with the customers . You end up gaining with the lnvestment in the long run and it's the liveblood of the workshop . I've had many a fight with different franchises on warranty times over the years, usually unsuccessfully .Seems nothing changes .
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