Ford unveils new logo for next 100 years
Thursday, June 5, 2003
By Liz Austin / Associated Press
Paul Sancya / Associated Press
DEARBORN -- Ford Motor Co. on Thursday unveiled a modernized version of its signature blue oval logo on the face of its world headquarters.
"Frankly, it's back where God intended it to be," Bill Ford Jr., the automaker's chairman and chief executive, said at the unveiling.
The change comes three years after the company removed two blue oval "Ford" logos, each weighing six tons and measuring 57 by 20 feet, from its headquarters and replaced them with a "Ford Motor Company" script.
"It never felt right to me to have the oval missing," said Ford, the great-grandson of company founder Henry Ford.
"You wouldn't believe the number of e-mails and letters I got from employees when they heard we were going to put it back up. They were thrilled."
Ford's 100th birthday is approaching. It was founded on June 16, 1903.
The automaker will not change the oval that it uses to brand its cars and trucks. The new design will be used in advertising and on printed material such as annual reports and business cards.
With so few 100-year-old companies, Ford said introducing a new oval is a way to connect with employees and customers at the start of a new century of business.
(Photo)Ford Motor Company's new logo is shown after its unveiling atop its world headquarters in Dearborn.
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.
My next Ford.....