Ford unveils new logo for next 100 years - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 06-05-03, 06:29 PM Thread Starter
Registered User
Stacy94PGT's Avatar
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
Ford unveils new logo for next 100 years

Thursday, June 5, 2003

By Liz Austin / Associated Press
Paul Sancya / Associated Press

DEARBORN -- Ford Motor Co. on Thursday unveiled a modernized version of its signature blue oval logo on the face of its world headquarters.

"Frankly, it's back where God intended it to be," Bill Ford Jr., the automaker's chairman and chief executive, said at the unveiling.

The change comes three years after the company removed two blue oval "Ford" logos, each weighing six tons and measuring 57 by 20 feet, from its headquarters and replaced them with a "Ford Motor Company" script.

"It never felt right to me to have the oval missing," said Ford, the great-grandson of company founder Henry Ford.

"You wouldn't believe the number of e-mails and letters I got from employees when they heard we were going to put it back up. They were thrilled."

Ford's 100th birthday is approaching. It was founded on June 16, 1903.

The automaker will not change the oval that it uses to brand its cars and trucks. The new design will be used in advertising and on printed material such as annual reports and business cards.

With so few 100-year-old companies, Ford said introducing a new oval is a way to connect with employees and customers at the start of a new century of business.

(Photo)Ford Motor Company's new logo is shown after its unveiling atop its world headquarters in Dearborn.
Attached Images
File Type: jpeg fordlogo.jpeg (37.7 KB, 29 views)

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline  
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Gear in this thread - Powered by O'Reilly Auto Parts

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford family celebrates 100 years of cars Stacy94PGT Ford Worldwide News 0 06-10-03 06:46 AM
FORD TOUGH: The pressure's on for Bill Ford Jr. to finish first Stacy94PGT Ford Worldwide News 0 06-10-03 05:52 AM
'Henry had the dream' Stacy94PGT Ford Worldwide News 0 03-28-03 06:58 AM
A CENTURY OF VISION: Fords built city, changed the world Stacy94PGT Ford Worldwide News 0 03-12-03 08:17 AM
Ford Product-Led Transformation: 2003 RPO83 Trans | Driveline 0 07-22-02 07:48 AM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome