Ford ups the price on light trucks.
By JOHN K. TEAHEN JR.
DETROIT - In attaching sticker prices to its 2003 models, Ford Motor Co. has put its largest price hikes on its biggest sellers - light trucks.
Ford, Lincoln and Mercury cars are up an average of $89 for 2003, according to an Automotive News analysis. Ford and Lincoln Mercury trucks jumped an average of $167.
In the first half of this year, light trucks accounted for 64.6 percent of the company's unit sales, and cars had 35.4 percent, not including imports.
It makes sense to direct the majority of your new-model price hikes to the vehicles that are bringing in the most dollars.
Ford's F-150 pickups are up $175 to $280 for 2003.
Most of the F-250 and F-350 Super Duty models have been raised $180 or $185, but 16 of the 78 F-250s and F-350s are unchanged from the final 2002 prices. Most of them are the base XL designations.
Automotive News estimates that the full range of Ford, Lincoln and Mercury cars and light trucks is up an average of $139 for 2003, which is slightly more than 0.5 percent.
The figures are sales-weighted, but they have not been adjusted for 2003 equipment changes.
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.
My next Ford.....