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post #1 of 1 (permalink) Old 06-05-03, 10:11 PM Thread Starter
Mr. Embargo
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Ford's 100th Anniversary Celebration On Track

With one week to go, plans for Ford Motor Company's Centennial event, THE ROAD IS OURS 100th Anniversary Celebration, Thursday through Monday, June 12-16 at the Henry Ford II World Center in Dearborn, are in high gear.

Workers are transforming Ford's 152-acre world headquarters site to welcome thousands of visitors (more than 70,000 tickets have been sold), many who plan to display one or more of their personal classic Ford cars and trucks (more than 3,200 have registered). The set up includes more than six miles of fencing, 129 tents ranging in size from 10' x10' to 100' x 300', and literally hundreds of portable restrooms. [Editor's note: see attached list of "Fun Facts" about THE ROAD IS OURS 100th Anniversary Celebration event.]

"We want our guests to feel welcome and comfortable while they are here helping us celebrate our 100th anniversary," said John Nens, Centennial marketing and events manager, Ford Motor Company. "We've enlisted a team of professionals who have experience in staging large events such the one we're planning to ensure that our guests have a positive experience."

Upon entering the property, visitors will wade through a sea of classic, current and future (concept) Ford cars and trucks on display. The event also features a variety of activities designed to make everyone feel welcome.

Adults can test their skills at operating a flight simulator, or they can challenge themselves by working with a team to build a Model T from scratch in less than 30 minutes. Kids will meet "Blue" from the Nickelodeon animated television show Blue's Clues and learn about traffic safety in Kids Safety Village. Professional bull riding and the Model T Journey through Ford's history will thrill people of all ages.

One of the highlights of the celebration is a weekend evening concert series Friday through Sunday, June 13-15, in an outdoor theatre with lawn seating for more than 40,000. On Friday, Earth, Wind & Fire will kick-off the series with The Detroit Symphony Orchestra and a spectacular fireworks display to follow. On Saturday Beyoncé Knowles, film star and lead singer of the multi-Grammy winning pop R&B group Destiny's Child, will perform with special guests in a concert titled, "Beyoncé Knowles, Friends and Family." Sunday's entertainment features country music with Blake Shelton and country music superstar Toby Keith.

Beyoncé Knowles' June 14 performance will be televised live on Pay-Per-View. This special television coverage harkens back to the company’s 50th anniversary celebration. On June 15, 1953, nearly 60 million people across America watched as Mary Martin spoofed women’s fashions and Ethel Merman performed a song and dance routine during Ford’s "50th Anniversary TV Show." It was billed as the greatest TV show in the history of that era, with the largest audience ever under a single sponsorship.

Tickets to THE ROAD IS OURS 100th Anniversary Celebration are available online through or by calling 1-866-4-100-FORD (1-866-410-0367). Beginning Monday, June 2 and throughout the event, tickets can also be purchased at the Lifestyle Café at the Fairlane Town Center in Dearborn, Mich.

Tickets are $24.95 per person (children age 12 and under are admitted free when accompanying a paying adult). Tickets for Ford Motor Company employees, retirees, D Plan-eligible dealership personnel, and their extended families (as defined by A, D and Z Plan eligibility) are $19.95 per person.

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