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Lincoln Gets Lucas' Sound
Ford's Lincoln luxury division has inked an agreement with THX, the
spin-off of director George Lucas's film empire. Developed to enhance the
realism of movie theater sound systems, THX has become a hot feature on
high-end home audio systems. And starting with the redesigned 2003 LS
sedan, Lincoln will begin rolling out THX-certified sound systems in its
cars, a first for mobile sound. Audio systems have become increasingly
important to U.S. car buyers trying to differentiate between otherwise
similar vehicles, and carmakers like Lincoln, Cadillac and Lexus have been
rushing to partner with top-end audio brands. As part of the Lincoln deal,
THX will certify other audio manufacturers, rather than supply the
hardware itself. The company's top executive, Monica Dashwood, cautioned
that while Lincoln is its first automotive client, THX did not grant the
carmaker an exclusive contract.
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