Mercury Offers Detroit'ers Chance For Overnight Stardom - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
LinkBack Thread Tools Display Modes
post #1 of 1 (permalink) Old 11-11-02, 10:13 PM Thread Starter
Registered User
Stacy94PGT's Avatar
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
Mercury Offers Detroit'ers Chance For Overnight Stardom

DETROIT, Nov. 11, 2002; Forget about American Idol! Aspiring metro Detroit artists will have a shot at becoming instant, hometown heroes before family, friends and all of Motown, when Mercury launches its own local talent search on Thursday, November 14.

The five-county, Detroit-area talent search will give the next Stevie Wonder or Martha Reeves an opportunity to perform in the company's local "Crazy About A Mercury" commercials. The winner will record their version of the classic K.C. Douglas song, "Mercury Blues" -- made famous in the late '40s -- for the campaign.

The commercials will be part of the Metro Detroit Lincoln Mercury Dealers' Association's (LMDA) new ad campaign, which rolled out October 6 in the Detroit market. The current campaign, which also runs nationally, features the soulful voices of Aretha Franklin and other top artists, including Macy Gray and Dwight Yoakam.

"We couldn't think of a more unique way to showcase outstanding Mercury vehicles in the Detroit market than through local musical talent," said Harold C. Kuhn, vice chairman of LMDA and president of Park Motor Sales Company in Detroit. "This search will generate the kind of excitement and high energy reflective of the vehicles we offer today ... like the Marauder, Mountaineer, Sable and Grand Marquis."

Beginning Nov. 14, interested participants may apply by picking up an entry kit at local, participating Lincoln Mercury dealerships or obtaining it online by visiting . All entries must be received no later than December 7, 2002. In early December, selected entrants will be notified to compete in a live, semi-final competition. The competition will be held from 6:00 p.m. to 9:00 p.m. on Monday, Dec. 16 at Somerset Collection South in Troy.

From the semi-finals, 10 contestants will be chosen to vie for the winning spot at Motown's famed Studio A. The contest will culminate with the final winner recording their version of "Mercury Blues" to be featured in the special campaign commercials run throughout metro Detroit. The winner also will receive great prizes and perform their song live at the 2003 North American International Auto Show Charity Preview, January 10.

WXYZ-TV, Channel 7; Infinity radio stations 99.5 WYCD Detroit's Best Country; Smooth Jazz V98.7; and Oldies 104.3 WOMC, and Detroit's own Motown Historical Museum will team with Mercury and the Metro Detroit LMDA to promote the talent search. WXYZ-TV will assist with the promotion launch and top winner selection. The three radio stations will host the semi-final competition.

"Mercury is thrilled to be teaming with our dealers and local media partners to bring about what could potentially be the launch of a new career for our winner," said Randy Stewart, Lincoln Mercury Detroit Regional Manager. "The idea of holding this contest in the home of Motown is a natural."

My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline  
Sponsored Links

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Gear in this thread - Powered by O'Reilly Auto Parts

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page
Display Modes
Linear Mode Linear Mode

Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford tries to revive Mercury, whose sales have fallen Stacy94PGT Ford Worldwide News 0 02-13-03 11:33 PM
Mercury shows Montego sedan and Monterey minivan Stacy94PGT Ford Worldwide News 4 02-13-03 12:13 AM
Mercury: Edsel Ford's Original Vision Provides A Roadmap For Tomorrow RPO83 Ford Worldwide News 0 01-07-03 07:00 AM
Lincoln Mercury president says brand is on solid ground RPO83 Ford Worldwide News 0 10-10-02 06:48 AM
Mercury makeover: Design duo will play key role in redefining the sagging division's Stacy94PGT Ford Worldwide News 0 06-19-02 12:16 PM

Posting Rules  
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

For the best viewing experience please update your browser to Google Chrome