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Old 12-09-2004, 08:17   #1 (permalink)
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Mexico:Mazda to enter Mexican market in '05

Global Auto Report

Detroit News staff, wire and Bloomberg News reports

Mazda to enter Mexican market in '05

MEXICO CITY -- Japanese automaker Mazda Motor Co. plans to enter the Mexican market late next year, the automaker will announce today at the Mexico City Auto Show. Mazda, partially owned by Ford Motor Co., will open five dealerships in three markets - Mexico City, Monterey and Guadalajara. Initially, the automaker will offer four products -- the Mazda3 small car, Mazda6 midsize sedan, RX-8 sport coupe and Tribute sport utility vehicle. There are no near-term plans to enter the compact, B-car market, a segment that comprises 40 percent of all light vehicle sales in Mexico. The expansion will likely lead to higher production at AutoAlliance International Inc. in Flat Rock, Mich., where the Mazda6 is assembled. The Ford-Mazda joint venture, which builds the Mazda6 for the U.S. and Canadian markets, will also supply Mexico.
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