RPO83

The National System Inc. was selected by Jaguar and Land Rover to manage their CO-OP program and develop a Marketing Communications Web site, a comprehensive advertising resource that provides access to professionally designed materials for retailers and agencies.

St. Louis-based The National System Inc. is an advertising, brand management and Web-based communications firm. It will provide graphic design, functionality, definition and navigation for the Web site, as well as continued support and management. The Web site is scheduled to launch October 1, 2002.

The Jaguar and Land Rover Marketing Communications Web site consists of five areas in which retailers and agencies can customize point-of-sale items, newspaper ads, direct mail, media reels, radio scripts and photographs with their store name, logo, pricing and special promotion.

"Gaining the Jaguar and Land Rover business further solidifies our relationship with Ford Motor Company's Premier Automotive Group. It also further establishes our West Coast presence," said Mark Mantovani, president and chief executive officer of The National System.

Established in 1919, The National System Inc. is an advertising, marketing and communications firm that provides major corporations with advertising intelligence, brand management and communications solutions. The company has branch offices in New York City, Detroit, Los Angeles and San Francisco.

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*Retired.