BRENTWOOD, Essex, 26 April, 2007 – Ford’s Parts Plus website has been launched with an all-new look to promote its aftermarket parts programme.
The site
Ford :: home supports Ford Parts Plus, which addresses the requirements of Independent Motor Traders (IMTs) and independent bodyshops. Ford Parts Plus aims to provide a competitive alternative to motor factors with the key advantage of offering original equipment parts.
Unlike some non-original parts, Ford parts are easier and quicker to fit, saving on labour and costs. Also Ford original parts are manufactured to the company's specifications to guarantee reliability. While many non-original parts might appear to be good value, they do not always offer the same quality and can affect a car’s safety.
The new Ford Parts Plus site highlights the importance of using original Ford parts. It contains information about the parts offered and it provides a dealer locator as well.
Fordpartsplus.co.uk features the Blue Oval Club, Ford’s parts trade club, and the current promotions available. In response to customers’ requests for more technical support and information, the Ford Blue Oval Club was created to provide the key information required to repair and maintain the entire Ford vehicle range.
"Our new Ford Parts Plus website will be Ford's online link to trade customers, recognising the increasing importance of the internet in the automotive repair business," said Axel Wilke, European marketing director of Ford Customer Service Division. "Ford Parts Plus has become a strong brand and proposition for parts trade customers in Britain and across Europe since its launch in 1994. It represents a professional parts delivery service through the Ford Parts Plus dealer network – the preferred source of genuine Ford parts for many IMTs and independent body shops."
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