No Cuts In Ford Product Programs
Ford product development chief Richard Parry-Jones promised to "battle back" any effort to cut into his future product budget. "That would jeopardize the turnaround plan," he told TheCarConnection. If anything, the company needs to add even more products than previously scheduled, Parry-Jones suggested. His position has strong support at the top: Ford Chief Operating Officer Nick Scheele has promised to increase spending on product. He knows how effective that can be - in Europe, where another turnaround plan was crafted by Scheele, the automaker is in the midst of a product offensive, launching 45 new vehicles during a five-year blitz. The result has been a noticeable increase in share, and a sharp improvement in the bottom line. After losing $1 billion in 2000, Ford of Europe broke even last year and expects to report a profit in 2000.