North America:Big 3 gear up for turf war over pickups - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 06-30-2003, 04:42   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
North America:Big 3 gear up for turf war over pickups

Big 3 gear up for turf war over pickups
Redesigned Ford F-150 inspires battle over share

By Dave Guilford and Amy Wilson
Automotive News / June 30, 2003

DETROIT - The heavyweight truck battle of 2003 is set for late summer.

Ford Motor Co. is readying a $100-million-plus marketing campaign for the redesigned F-150 pickup. Rivals General Motors and the Chrysler group are bulking up inventory of competing models. And GM is hinting that it is ready to attack with its favorite weapon - heavy incentives.

The message is clear: As Ford Motor prepares its most important redesign in years, no one is willing to cede sales.

The 2004 F-150 should start shipping to dealers in late July and be available for sale by mid-August, says Ford Division President Steve Lyons. Advertising will debut in late August and September as availability increases.

Spotlight on the segment

Brent Dewar, marketing general manager for Chevrolet, says the F-150 launch will boost the entire segment.

"It's going to draw a lot of attention to full-sized trucks," Dewar says. "We're going to bring up our advertising in that part of the market."

Dewar would not quantify the advertising increase. He says GM has another reason for boosting marketing and inventory: Silverado sales have been up in recent months, which Dewar sees as an indicator that the economy is stirring for a rebound.

Pickups are a leading economic indicator because many businesses buy them, he says.

Chrysler group spokesman David Elshoff says Chrysler plans a strong marketing effort, including sponsorships and option packages tailored to key truck regions such as Texas.

"We're all fierce competitors selling pickup trucks," he says. "It's big business for the Big 3, and we're not going to give up our market share."

Pricing will be a factor

GM is hinting that it will seek to establish a strong price advantage against the F-150. Gary White, GM's vehicle line executive for full-sized trucks, says that as Ford has added content to the F-150, it has added price. Ford may have a hard time getting its desired price, he says.

The 2003 F-150 and Silverado both carry $3,000 rebates now. Both pickups' stickers start at about $19,700.

Ford hasn't revealed the truck's pricing, but executives have acknowledged that the redesigned

F-150 costs $1,000 to $2,000 more to build than the existing pickup.

Though some incentives are likely on the redesigned truck, Ford will produce the current F-150 for another year under the Heritage name and steer the large incentives to that model.

"We'll have to go toe-to-toe with the Heritage truck," Lyons says. "And we will not give an inch, you can rest assured. But I think this is the $64,000 question: When the volume gets to the big numbers on this truck, how does the market receive it and perceive it?"

Rivals stock up
Inventories of the Chevrolet Silverado and Dodge Ram are up.
June 1, 2003 June 1, 2002
Silverado 187,000 137,000
Ram 111,800 95,400
Source: Automotive News Data Center
Attached Images
File Type: jpeg f1507.jpeg (24.1 KB, 4 views)
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Speeding in QLD BIGBADAU The Pub 20 09-23-2003 03:21
'65 3 speed Speedometer Drive Gear sixt5 Trans | Driveline 4 06-03-2003 07:06
F1 qualifying : Renault 1-2 FPRXR-6 Ford Racing Across the Globe 2 03-23-2003 01:24
The Year was 1976 .... russellw The Pub 21 03-15-2003 10:13
Can ECU cars be tuned for PULP? EA S General Tech 26 12-07-2001 23:09

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 20:11.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.