North America :Stop talking about Jaguar's turnaround -- it has miles to go - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
» Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 06-27-2003, 08:58   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
North America :Stop talking about Jaguar's turnaround -- it has miles to go

By Daniel Howes / The Detroit News

DETROIT -- Here comes another blow to the mythical turnaround of Jaguar Cars Ltd., the gilded British marque that can't manage to make any money after 13 years of Ford Motor Co. ownership.

Owners of 5,800 X-Types with automatic transmissions -- roughly 12 percent of the X-Types sold so far in the United States -- are being urged to bring their cars to their local dealers for what Jaguar calls a "lengthy fix" to "notchy and jerky shifts."

Pity the poor X-Type. Jaguar's launch for the entry-level luxury car coincided with the September 11 terrorist attacks. Troublesome all-wheel drive differentials plagued early models. One official recall was issued for repeater switches in side turn indicators. Now this, a clunky transmission that Jaguar attributes to its supplier.

It wasn't scripted this way. The X-Type, the car that Jaguar and former Ford CEO Jacques Nasser hoped would become Ford's answer to the BMW 3 Series and Mercedes-Benz C-Class, instead has become a symbol of Jaguar's ills and the alleged turnaround that never was.

Or certainly wasn't what it was purported to be. Last year, Jaguar lost $500 million, mostly because it delayed the launch of its XJ flagship sedan. Jaguar accounted for most of the $88 million first-quarter loss booked by Ford's Premier Automotive Group.

This is what can happen when an all-knowing auto boss gives a big assignment to a small company and demands results quickly. Jaguar couldn't keep up, its costs ballooned and now Ford's bottom line is feeling the heat.

The X-Type arrived in the diesel-hungry European market without a diesel engine to offer, a deficiency being rectified this fall. A controversial station wagon version comes to markets outside the United States only next year. And the X-Type arrived in U.S. showrooms in pricier versions than wannabe Jag buyers wanted. So they moved on while Jaguar scrambled to fix its mistake.

Consider this: Jaguar last year built 130,000 cars, altogether four models, in three plants. In the United Kingdom. With union labor. Three plants? Can you say "high fixed costs?"

Volvo, by comparison, builds three models in one plant in Gothenburg, Sweden. In fact, the Swedish automaker acquired by Ford in 1999 builds more than 400,000 cars in two plants, not including the niche C70 coupe.

Where, exactly, is the Jaguar turnaround credited to Nick Scheele, Ford's president and chief operating officer, and Ford-North America boss Jim Padilla? Answer: Much of what they achieved in the 1990s -- making Jaguar's Browns Lane plant Europe's most efficient, introducing the S-Type, improving Jaguar's financial health -- is a distant memory.

The X-Type shows why. The lure of fat profits in the growing luxury car business prompted Nasser and Ford's directors to lay an outsized bet on the boutiquey British marque. Oh, and it's carrying Ford's banner in Formula 1 racing. Anything else?

Let's hope not. Jaguar remains a rich brand with a legitimate performance heritage. It is, however, operating at least one too many plants and its X-Type is pushing into a segment with deeply entrenched leaders.

Impossible? No. But let's end talk about the Jaguar turnaround and quit spreading the credit. The job isn't finished.
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 06-27-2003, 09:50   #2 (permalink)
Mr. Embargo
 
Join Date: May 2001
Location: Embargoland
Posts: 3,745
Re: North America :Stop talking about Jaguar's turnaround -- it has miles to go

A good read that.
__________________
*Retired.
RPO83 is offline   Reply With Quote
Old 07-07-2003, 02:52   #3 (permalink)
RACE
 
RATT's Avatar
 
Join Date: Jun 2001
Location: Sydney
Age: 38
Posts: 2,950
Re: North America :Stop talking about Jaguar's turnaround -- it has miles to go

I wonder if Ford will decide to cut their losses and consider selling Jag?
__________________
BF XR6 Turbo
RATT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Ride Through History In A Model T! RPO83 Model A & Model T 5 06-11-2003 06:48
Volvo Trucks Offers New 465-hp Engine in North America Stacy94PGT Volvo 0 02-25-2003 07:07
TALK FROM THE TOP: Ford Motor CEO cuts costs, not product Stacy94PGT Ford Worldwide News 0 11-18-2002 09:35
Volvo Cars of North America Unveils Their First Telematics System For 2003 Models Stacy94PGT Ford Worldwide News 0 10-08-2002 00:25
Volvo Cars of North America Sales Report for July - Not So Good Stacy94PGT Ford Worldwide News 0 08-01-2002 21:55

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 21:38.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.