Surprise! Ford cuts truck prices - Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars
Ford Forum Ford Forum

» Auto Insurance
» Featured Product
ยป Wheel & Tire Center

Go Back   Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News
Register Home Forum Active Topics Photo Gallery Auto Loans Garage Mark Forums Read Auto Escrow

FordForums.com is the premier Ford Forum on the internet. Registered Users do not see the above ads.
Reply
 
LinkBack Thread Tools Display Modes
Old 12-06-2002, 09:30   #1 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
Surprise! Ford cuts truck prices

Unexpected move drops stickers slightly

By JOHN K. TEAHEN JR. | Automotive News

DETROIT -- In an unusual move, Ford Division reduced the prices of 28 trucks and one car, effective Sunday, Dec. 1. To balance the ledger, Ford Motor Co. also raised the prices of five cars and 13 trucks.

The net result was a standoff.

Automotive News finds that the average price of a Ford Division car and light truck dropped $1.60. Cars went up an average of $34.43; trucks went down an average of $16.60.

The figures are sales-weighted, but they are not adjusted for changes in standard equipment.

The Ford move was as unexpected as it was unusual. Price increases are the norm at Ford and the other members of the Big 3; price cuts are as unusual as five-leaf clovers.

This was Ford's fourth price revision of the 2003 model year, which began Oct. 1.

The Ford car action was limited to two nameplates. A pair of Focus wagons for fleet buyers went up $415 each. In the Crown Victoria line, the base model was reduced $210 and two others rose $455 and $600. The final Crown Victoria went up $20 because of a hike in the freight fee.

On the truck side, Ford ignored its top-volume line and barely touched its No. 2 seller. No changes were made in the prices of the F-150, F-250 Super Duty and F-350 Super Duty pickups. Only four of the 40 Explorer, Explorer Sport and Explorer SportTrac models were affected.

The biggest prices increase was $620 on 10 Excursion sport-utilities, which have Ford's new 6-liter diesel V-8 engine. It replaces a 7.3-liter diesel V-8.
Attached Images
File Type: gif photof150.gif (28.0 KB, 460 views)
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Old 12-09-2002, 00:19   #2 (permalink)
Registered User
 
Stacy94PGT's Avatar
 
Join Date: Feb 2001
Location: The Hills of North Georgia,USA
Posts: 7,859
Ford speeds up consumer incentives

December 9, 2002
REUTERS

DETROIT - Ford Motor Co. raised incentives on some of its best-selling sport utility vehicles Friday, a day after a similar but more aggressive move by archrival General Motors Corp. to entice buyers in a weaker market.

Ford had already offered three-year interest-free loans for the purchase of its popular Explorer sport utility vehicle but charged interest on the longer-term deals that most consumers find more attractive. Under its new program, unveiled on Friday, Ford said it will now offer zero-percent loans toward purchases of Explorers for up to five years.

The world's second-largest automaker, which has matched most of GM's discount and vehicle financing incentives for the past year, also added a $1,000 cash rebate to its Escape and Expedition SUVs and F-150 and Ranger pickups.

The added cash raised rebates on the all-new 2003 model Expedition to a total of $2,000.

DaimlerChrysler AG's Chrysler arm has made no changes to its program for December, but added incentives to its SUV lineup in late November, including interest-free loans for up to five years.

Ford has been a reluctant player in Detroit's price war, which has kept auto sales unexpectedly high for most of the last year despite a tepid U.S. economic recovery.

But analysts had expected Ford to respond to GM's broader sweetening of incentives on Thursday, when it said it was offering new and extended interest-free loan deals on 13 of its SUVs.

"GM hit the panic button yesterday," said Ford spokesman Jim Cain.

"I wish I could understand what they're doing, I mean it looks like they're just after share and revenue at all costs," he said.

GM executives have set a goal for this year of posting the first back-to-back yearly gains in market share since 1976. Despite that goal, GM's market share fell to 25.2 percent in November, well below its goal. Ford's market share through November had fallen 1.8 percentage points from a year ago.

Even a fraction of a percentage point, when it comes to market share in the cut-throat U.S. auto business, can represent millions of dollars in revenues.

Fat profits from from pickups and SUVs allowed Detroit's automakers to shrug off an assault by Japanese automakers on the lower-margin car segment of the North American auto market during much of the 1990s. But the recent trend toward deep discounting on SUVs has eroded Detroit's bottom line at a time when Ford, which lost $5.45 billion last year, is struggling to return to profitability.
__________________
Stacy94PGT
My first car was a 67 Mustang Coupe, 2nd one was a 67 Cougar XR-7, 3rd one was a 66 Mustang Coupe. Why did I get rid of these cars for ? I know why, because I'm stupid, stupid, stupid.

My next Ford.....
Stacy94PGT is offline   Reply With Quote
Sponsored Links
Advertisement
 
Reply

  Ford Forums - Mustang Forum, Ford Trucks, Ford Focus and Ford Cars > Fordforums Community > Latest Ford News and Racing News > Ford Worldwide News



Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 
Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On


Similar Threads
Thread Thread Starter Forum Replies Last Post
Ford family celebrates 100 years of cars Stacy94PGT Ford Worldwide News 0 06-10-2003 06:46
FORD TOUGH: The pressure's on for Bill Ford Jr. to finish first Stacy94PGT Ford Worldwide News 0 06-10-2003 05:52
'Henry had the dream' Stacy94PGT Ford Worldwide News 0 03-28-2003 06:58
A CENTURY OF VISION: Fords built city, changed the world Stacy94PGT Ford Worldwide News 0 03-12-2003 08:17
Ford Product-Led Transformation: 2003 RPO83 Trans | Driveline 0 07-22-2002 07:48

Powered by vBadvanced CMPS v3.2.2

All times are GMT -7. The time now is 18:19.



Powered by vBulletin® Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
Content Relevant URLs by vBSEO 3.6.0
Garage Plus vBulletin Plugins by Drive Thru Online, Inc.